I love working with start up businesses! New entrepreneurs are a special breed of person, full of energy and purpose and drive. If society could bottle the enthusiasm of new entrepreneurs, we would have no shortage of energy in our country! One of the first things these excited owners do is pick a domain name […]
During a discussion this week with two fabulous clients about what they can do to maximize their brand exposure at an upcoming event, It occurred to me that the use of branded give-away items is prolific these days. In general terms, using branded goods can be an effective and inexpensive way to promote a brand. […]
QR (quick response) codes are all the rage these days. These graphic codes allow users with appropriate smart phone apps to scan and be automatically directed to whatever online content the creator of the QR code specifies. Be careful While fun, and in theory a great way to drive more traffic to online content, I […]