Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it’s important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post was displayed on someone’s newsfeed. This doesn’t mean that a person has interacted […]
We are excited to share the launch of our new podcast, The M Word, an uncensored conversation on all things marketing. From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising […]
“What should we post for Black History Month?” That seemingly simple question sparked a deep and emotional dialogue within our team. For me personally, it ended up being a tiny seed of something that I hope will transform Arlington Strategy. This wasn’t the first time our small, but mighty team of liberal thinkers, social activists, […]
Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and tested multiple spreadsheet layouts and scheduling platforms over the years that have […]
Nonprofits are going to have to continue to keep getting creative in 2021 and that is not necessarily a bad thing. Join the Arlington Strategy team on February 3rd at noon for a free webinar on How Nonprofits Can Optimize Using Digital Tools in 2021. We will discuss virtual volunteer engagement, how to keep your donors engaged, […]
It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events Virtual events are most likely here to stay for 2021 and […]
Are you scrolling through your photo library wishing you could capture better images for your small business’ social media channels? Using stock photos and graphics for every post can make it harder for your audience to connect with your brand. However, professional photography can be expensive and with most people working remotely, it’s even harder […]
Have you ever started a friendship with someone via email? It usually starts off a little slow and dry. Tone and intent are often lost via email so people are generally cautious and choose their initial words carefully. But as you write back and forth, you begin to engage in really great conversations. You open […]
What Can the Election Coverage Teach You About Marketing? If you are a little bleary-eyed from non-stop election coverage the last couple of days, you are not alone. We have all been doing our fair share of watching the news these past couple of days in between work and family and life. After innumerable hours […]
Arlington Strategy was awarded the 2020 Best Service Small Business of the Year by the Arlington Chamber of Commerce. The Best Business Awards are earned by businesses that deliver exceptional quality of service to their customers, are industry leaders or offer a unique approach to the delivery of its goods or services, and display an […]