Marketing | Arlington Strategy

Google Analytics 4: Why You Need to Switch Today

Posted on March 16, 2023March 16, 2023 by Emily Rehr

Whether you’re currently using Google Analytics or planning to start, we recommend transitioning to Google Analytics 4 (GA4) as soon as possible. This latest platform version offers a more comprehensive approach to tracking user behavior across multiple devices and channels, including mobile apps, web, and offline interactions, empowering you to make better data-driven decisions. We […]

What is Cause Marketing and Why Should You Care?

Posted on February 22, 2023 by Lauren Runkle

Sometimes called “corporate social responsibility” in larger organizations, cause marketing is intentionally giving back and engaging with the communities where a business or its employees are based. Cause marketing is not only for the big corporations of the world. We argue that EVERY business, no matter the growth stage or how robust your bottom line, […]