Every business needs a value proposition What is a value proposition: This is a statement of how your product or service meets the wants and needs of your customers in a unique or better way than your competitors. In short, it is the reason why customers or clients will buy what you are selling. Why […]
Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]
Part of a series of blog posts that takes a closer look at defining your strategy. Entrepreneur: AKA jack-of-all-trades, AKA wearer-of-a-thousand-hats, AKA superstar. If you are in start up mode, you are working all hours, planning, doing, begging for money, hiring, setting up, selling. If you are a business in progress, you are probably still […]
Part of a series of blog posts that takes a closer look at defining your strategy. Clients often ask us “how much do I need to spend on an effective marketing strategy?” and they are often surprised when we don’t have an off the shelf answer for them. Really, how much you should spend varies […]
Tutoring Club of McLean June 2012-Current What a wonderful day when I learned of Jennifer and Arlington Strategy through one of my clients! Without question, Jennifer was just what we needed. Her powerful combination of vision, dedication, energy and knowledge ensured a solid social media and marketing plan to take our 2-1/2 year old […]
“Jennifer and her team at Arlington Strategy came on board with us at a pivotal time. Our marketing staffer had just left, with looming deadlines for major marketing efforts just around the corner. We signed on with Arlington Strategy after interviewing several firms. Their presentation and breadth of services were far and away the best […]
What sells? Clients ask me this, and whether they have a service or packaged product, knowing what sells is an important consideration. The ‘what’ is mostly about messaging, and the messaging is mostly about the brand’s value proposition. Know Your Value Proposition Or in simpler terms, know how you are better and different from your […]