Kurt Uhlir, Guest On Marketing Blog

Kurt Uhlir: Failure, Leadership, and Growth

“I take 30 seconds every day to contemplate, ‘what am I potentially wrong about today?’” Kurt Uhlir is a sought-after marketing leader who’s been called the “king of scaling”. He has built and run growth for early-stage companies as well as those over $500M in annual revenue and assembled teams across six continents.  Kurt shares […]

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Taylor Swift The Tortured Poets Department Marketing Spoof

Marketing Strategies in the Era of Taylor Swift

Are you impressed by the way Taylor Swift rolled out her latest album? Even if you think a Swiftie is a new floor mop, it was hard to miss the build-up (*cough* marketing) to the release of The Tortured Poets Department. From Target to social media to surprise albums, this latest release solidified Taylor Swift […]

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Tips to build a successful year-end giving campaign

Year-End Giving: 5 Steps to Build a Successful Campaign

The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask.   The biggest driving force behind end-of-year donations? The holidays. People tend to be more generous with their time and money and more likely to support […]

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2021 Marketing Trends

It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal.  Virtual Events/Hybrid Events Virtual events are most likely here to stay for 2021 and […]

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Marketing and the Election

What Can the Election Coverage Teach You About Marketing? If you are a little bleary-eyed from non-stop election coverage the last couple of days, you are not alone. We have all been doing our fair share of watching the news these past couple of days in between work and family and life. After innumerable hours […]

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Arlington Best Business Award Winner

Arlington Strategy was awarded the 2020 Best Service Small Business of the Year by the Arlington Chamber of Commerce. The Best Business Awards are earned by businesses that deliver exceptional quality of service to their customers, are industry leaders or offer a unique approach to the delivery of its goods or services, and display an […]

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