Tips to build a successful year-end giving campaign

Year-End Giving: 5 Steps to Build a Successful Campaign

The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask.   The biggest driving force behind end-of-year donations? The holidays. People tend to be more generous with their time and money and more likely to support […]

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2021 Marketing Trends

It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal.  Virtual Events/Hybrid Events Virtual events are most likely here to stay for 2021 and […]

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Marketing and the Election

What Can the Election Coverage Teach You About Marketing? If you are a little bleary-eyed from non-stop election coverage the last couple of days, you are not alone. We have all been doing our fair share of watching the news these past couple of days in between work and family and life. After innumerable hours […]

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Arlington Best Business Award Winner

Arlington Strategy was awarded the 2020 Best Service Small Business of the Year by the Arlington Chamber of Commerce. The Best Business Awards are earned by businesses that deliver exceptional quality of service to their customers, are industry leaders or offer a unique approach to the delivery of its goods or services, and display an […]

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