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In today’s fast-paced business world, marketing is often misunderstood as a quick fix or a “nice-to-have” rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it’s much more than just catchy slogans or viral trends—it’s about building trust, aligning values, and playing the long game.
With nearly 20 years of experience in financial services, risk management, and wealth management, Tara Meehan knows firsthand the power of strategic marketing. In this episode, she shares the story behind founding Meehan Marketing, a consulting firm that specializes in LinkedIn optimization, networking, content development, and digital marketing. Tara discusses how aligning business values has shaped her holistic, long-term marketing approach, focusing on trust-building and strategic growth.
“Being rigid isn’t going to serve you in the long run. Things are constantly moving and evolving from a marketing perspective.”
For anyone in the business world—particularly those in financial services or risk management—who want to understand the true value of marketing, tune in to see why it should be seen as a strategic investment, and how to leverage it for long-lasting success.
Key takeaways
- Marketing as a Long-Term Investment: Marketing isn’t an instant fix. It requires patience, consistency, and trust-building over time.
- Holistic and Strategic Approach: Marketing goes beyond catchy slogans. It’s a strategic function tied to business goals, especially in trust-driven industries like financial services.
- Aligning Values for Success: Tara founded MEAN Marketing to work with clients who share her values, fostering authentic relationships and effective marketing strategies.
- The Growing Role of Marketing in the Age of AI: In a world of AI and automation, Tara believes marketers are more crucial than ever in creating personalized, goal-driven messaging.
- The Importance of LinkedIn and Networking: LinkedIn and networking are essential tools for personal and business growth, with Tara’s expertise guiding clients in optimizing content and strategies.
About Our Guest
Tara Meehan is a marketing executive with nearly 20 years of experience, including 14 years in financial services, risk management, and wealth management. She is the founder of Meehan Marketing, a consulting firm specializing in LinkedIn optimization, networking, content development, and digital marketing. In her free time, Tara enjoys binge-watching Netflix with her fiancé and their three dogs.
Connect with Tara on LinkedIn and Meehan Marketing. Check out her favorite book series on Amazon (hint: you’re a wizard, Harry!)
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