When to Crowdsource Your Brand and When Not To

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Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn’t always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani and Antra Montmarquet discuss when crowdsourcing works and when it can backfire. 

When It Works:

• Product Naming: Engaging your community to name a new product can create excitement and a sense of ownership.
• Community Engagement: Contests or polls can boost interaction and visibility on social media.
  

When It Doesn’t:

• Logo Design: Your logo is a core element of your brand identity. Crowdsourcing can lead to conflicting opinions and dilute your brand’s message.
• Brand Strategy: Allowing the public to shape your brand’s look and feel can result in a fragmented and inconsistent identity.
  

Key Takeaway:

Use crowdsourcing to foster engagement and excitement, but rely on professionals to define and design your brand’s core elements.

Watch the full video on YouTube