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In the latest episode of Inside Strategy, Jennifer Mulchandani and Antra Montmarquet dig into a common question from solo entrepreneurs: If your business is thriving on Instagram alone, do you still need a website?
Here’s the breakdown.
When You Do
Credibility & Trust: A website instantly boosts legitimacy. Many customers simply don’t trust a brand that doesn’t have one.
Streamlined Operations: Booking through DMs can be messy and time-consuming. A website can automate scheduling, payments, and forms, saving time and reducing missed opportunities.
Growth & Expansion: If you want to scale, enter new markets, or add services or employees, you’ll need a central hub that goes beyond what Instagram alone can offer.
When You Don’t (For Now)
You’re Staying Small, By Choice: If you’re a content creator or solopreneur with no plans to grow beyond Instagram and everything is working smoothly, you may be fine without a site… for now.
Outdated, Unmaintained Websites: A site that hasn’t been touched in five years is hurting you. Technology, design standards, and SEO change fast, and an old website can make your brand look outdated.
Key Takeaway
A website is still one of the most powerful tools for credibility, efficiency, and growth. Use social media to fuel engagement, but rely on your website to support and scale your business. Watch the full video on YouTube: https://youtu.be/Sh79Dw-mcAk
