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What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget.

On this week’s episode, Jennifer chats with  Hallie Seltzer, founder of Pinpoint Productions, a live-events agency that brings brands to life in unforgettable ways. Hallie shares her journey from the fast-paced world of politics to entrepreneurship, explaining how the pandemic prompted her to rethink her business and rediscover her purpose. During their conversation, they discuss how to lead authentically, remain creative under pressure, and demonstrate to small businesses how to make a significant impact without a large budget.

“How do you stand out if everyone’s using the same model?”

For those just starting out or working with large brands, tune in for practical insights on being creative, resourceful, and more community-oriented.

Key Takeaways 

• Creativity Drives Success: Thinking outside the box can create meaningful experiences during events.
• Experiential Marketing = Stronger Bonds: In-person events make a lasting impression and create connections that digital interactions can’t.
• AI is a Tool, Not a Replacement: AI enhances creativity—it’s about streamlining processes while preserving the human touch.
• Lead with Purpose and Authenticity: Aligning your work with personal values strengthens impact, both for your team and your audience.
• Community Engagement is Key: Small businesses can create meaningful experiences with events like meet-and-greets, focusing on connection over budget.

About Our Guest

With nearly 20 years of experience in live events, Hallie Seltzer is a seasoned expert in end-to-end production, campaign strategy, and creative direction. As the Founder and Principal of Pinpoint Productions, she leads a live-events agency that partners with some of the world’s most influential brands. Pinpoint Productions is known for crafting events that elevate brands and make a meaningful impact. Hallie’s passion for creative problem-solving and her commitment to producing purpose-driven experiences have made her a trusted name in the industry.

Connect with Hallie on LinkedIn and Instagram. Check out Pinpoint Productions on their website,  Instagram, and LinkedIn.
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