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In this episode of The M Word Podcast, Jennifer Mulchandani sits down with Adrian Thompson, PA-C, MSCP, and founder of Vida Women’s Health. They discuss the crisis of care surrounding menopause, how social media, when used effectively, can educate, build credibility, and connect you with your ideal audience, as well as what it means to create a purpose-driven and sustainable healthcare business.
“For my patients, I give them good, quality Instagram accounts to follow…people I know [who] are giving evidence-based information.”
This episode is essential for women business owners navigating their midlife experiences, leaders building health-related brands, or anyone seeking insight into how authenticity and market needs can align to create a mission-driven business.
Key Takeaways
- Social media should be viewed as a tool: Use it strategically to amplify your expertise rather than just to broadcast messages.
- Instagram Reels can serve as a powerful learning platform and referral resource: Curate and share evidence-based content with your audience to build trust.
- Building a community on social media requires authenticity and thoughtful curation: Share valuable, vetted content and act as a connector for your followers.
- Scaling your business may involve expanding through franchise or licensing models: Create a brand and system that others can replicate for wider reach.
- A marketing strategy can start small with advisory services and coaching, even if you don’t have a sizable budget: Begin with focused, hourly guidance to refine your approach and grow sustainably.
About Our Guest
Adrian Thompson, PA-C, MSCP, is the founder of Vida Women’s Health, a telehealth-based practice focused on treating women in midlife with empathy, evidence, and expertise. With over two decades of clinical experience, she is a certified expert in menopause care, obesity medicine, and sexual health. Adrian’s mission is to empower women with the education, time, and attention they deserve, offering a compassionate alternative to rushed, one-size-fits-all medical care. Connect with Vida Women’s Health on Instagram and Facebook. Read Adrian’s book recommendation The Let Them Theory by Mel Robbins (it might change your life!).
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