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Is your marketing spending draining your budget without yielding clear results? What if the pursuit of “perfect” content is actually hindering your progress?
Today on The M Word podcast, Jennifer Mulchandani speaks with marketing expert Chris Norton to explore the real challenges of running effective marketing campaigns, managing teams, and producing events and podcasts that genuinely engage audiences. They candidly discuss the exhausting reality of delivering exceptional value while balancing costs (such as high LinkedIn ad prices) and the struggle to avoid “paralysis by analysis” with your own projects.
“I thought I was fired. And then on Monday, nobody mentioned it.”
If you’re a small business leader, marketing executive, or entrepreneur trying to maximize your marketing budget or manage your team’s time without burnout, this conversation is a must-listen.
5 Key Takeaways
- Perfectionism can slow you down: Focus on creating consistent, authentic content; “good enough” often works better than perfect.
- LinkedIn ads can work, but watch your budget: They’re powerful but can get expensive fast; plan and track spending carefully.
- Outsource to save time: Delegating tasks like editing or posting frees you up to focus on strategy and growth.
- Authentic content beats polished production: Real, raw content connects faster with audiences than overly produced media.
- Collaborate to grow: Partnering with other leaders or agencies brings new ideas and expands your reach.
About Our Guest
Chris Norton is the Founder and Managing Director of Prohibition PR, an award-winning agency known for transforming brands from overlooked to unforgettable. From humble beginnings in his garage, Chris grew Prohibition PR into a £2.5 million powerhouse, consistently recognized with top industry honors, including PRCA’s Medium-Sized Agency of the Year and multiple Agency of the Year awards. With over 25 years of experience, Chris excels at creating measurable, impactful strategies that tackle complex communication challenges head-on. Beyond running his agency, he shares his expertise as a keynote speaker, blogger, and co-author of a best-selling marketing book. Chris also hosts the popular UK marketing podcast Embracing Marketing Mistakes, which has garnered over 135,000 downloads and 350,000 views on YouTube. Read Chris’s favorite book, Rich Dad Poor Dad by Robert T. Kiyosaki. Connect with Chris on X, LinkedIn, and BlueSky.
Watch the full YouTube video here.
