Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]
Some of our clients refer to us as their agency, others call us their firm, and some clients call us their consultants. The clients who call us their agency must be fans of Mad Men. This always makes us smile. Like all people “in the business,” we are huge fans of the show, too. In […]
Turning the mirror… internal rebranding (or walking the talk!) We help our clients refine and define their brand all the time but, when we decided to update Arlington Strategy’s website and associated collateral, we realized how daunting the exercise can be for the people going through it! We started the process in September. It had […]
Tutoring Club of McLean June 2012-Current What a wonderful day when I learned of Jennifer and Arlington Strategy through one of my clients! Without question, Jennifer was just what we needed. Her powerful combination of vision, dedication, energy and knowledge ensured a solid social media and marketing plan to take our 2-1/2 year old […]
We have a diverse docket of clients and we treasure each of them. However, there is nothing like the drive and passion that new entrepreneurs bring to the table. With passion that we’d like to bottle and sell, start-up businesses bring an unparalleled energy and drive to the marketplace. Meet our newest start-up entrepreneur, Carrie […]
“Jennifer and her team at Arlington Strategy came on board with us at a pivotal time. Our marketing staffer had just left, with looming deadlines for major marketing efforts just around the corner. We signed on with Arlington Strategy after interviewing several firms. Their presentation and breadth of services were far and away the best […]
During a discussion this week with two fabulous clients about what they can do to maximize their brand exposure at an upcoming event, It occurred to me that the use of branded give-away items is prolific these days. In general terms, using branded goods can be an effective and inexpensive way to promote a brand. […]