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Is direct mail dead, or is it actually the secret weapon that your competitors are using while you’re chasing clicks? What if the marketing channel you’re overlooking could provide you with the highest ROI this year?
Today on The M Word, Jennifer speaks with Travis Lee, co-founder and president of 3D Mail, a company that specializes in creative and results-driven direct mail campaigns. Travis explains why direct mail is still effective and how it fits into a larger, integrated marketing strategy. They discuss the importance of testing and iteration, emphasizing that successful companies don’t just “do it once” and move on. He also shares real-world examples of how direct mail can drive results when combined with email, SMS, and outbound calling.
“I made the decision about 10 years ago that for me, this business was going to do what I wanted it to do and not what it wanted to do to me.”
This episode is a must-listen for small business leaders, marketers, entrepreneurs, and nonprofit executives looking for ways to cut through digital clutter and reconnect with customers in a personal, tangible way.
Key Takeaways:
- Direct mail is a tool, not the toolbox: It works best when integrated into a broader marketing strategy.
- One-and-done campaigns are a mistake: The best results come from continuous testing and refinement.
- Postage hikes are a real challenge: Smart businesses adapt by adjusting formats and focusing on ROI.
- Lifestyle-first business is possible: Travis designed his company to support family time (not replace it).
- Track everything: From personal URLs to smart tech integrations, data makes mail measurable.
About Our Guest
Travis Lee is internationally recognized as a leading expert in direct mail marketing; specifically, getting mail delivered, opened, and read. As the co-founder and president of 3D Mail, he helps thousands of businesses each year achieve standout results using creative, proven direct mail strategies that drive real ROI. Travis is known for making mail memorable and measurable in a digital-first world.
Connect with Travis on LinkedIn, YouTube, and Facebook. Read Travis’ book recommendation, the Ultimate Sales Machine.
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