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Tired of networking that feels more like speed dating for sales than a meaningful connection? If you’ve ever walked out of a networking event thinking, “That was a waste of time,” this episode is for you.
In this episode of The M Word, host Jennifer Mulchandani sits down with Melissa Snow, founder of Powerful Women Rising, to get real about what makes networking actually work. Spoiler alert: It’s not about selling. Melissa shares how she learned (through some very real trial and error) that successful networking is about relationship-building, not just collecting business cards. She debunks the myth that networking should directly lead to sales and explains how to build a network that works for you, one that includes collaborators, connectors, cheerleaders, and yes, maybe even clients.
“The goal of networking is actually to grow your network, and [understanding the] different roles that people can play [within it].”
This conversation is a must-listen for small business owners, nonprofit leaders, and entrepreneurs who are growing their presence but feel burned out by transactional networking.
Key Takeaways
- Networking isn’t just about sales: It’s about building relationships and growing your network with people who play different supportive roles.
- Follow-up matters: Like dating, all relationships need nurturing. A single meeting won’t turn someone into a client or partner.
- Not all networking is equal: Trial and error is key to finding the right events and communities that align with your goals and energy.
- Simplicity can be more valuable: Overloading your offer with extras may dilute its impact. Listen to what your audience actually wants.
- Retention > acquisition: Keeping your current community engaged is harder and more important than constantly chasing new members.
About Our Guest
Melissa Snow is a Business Relationship Strategist and the founder of the Powerful Women Rising Community, a supportive space designed to help female entrepreneurs grow through authentic networking and collaboration. She is also the host of the Powerful Women Rising podcast and a sought-after speaker, teacher, and trainer. Melissa is on a mission to revolutionize the way women approach networking, ditching the sleazy sales tactics in favor of real, meaningful connections that drive long-term business success. Connect with Melissa on Facebook, Instagram, Threads, LinkedIn, and YouTube. Read Melissa’s favorite book, The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections by Matthew Pollard.
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