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Are your customers tired of being ignored by their accountant? What if your tax advisor truly cared about your financial future as much as you do?
In today’s episode of The M Word, Jennifer Mulchandani sits down with Hortencia Torres, a determined and innovative tax attorney and entrepreneur who is reshaping the accounting industry. After reclaiming her company in 2023, she is on a mission to infuse empathy, clarity, and genuine human connection into financial services. With a YouTube channel full of practical advice, a team committed to honesty, and aspirations to influence tax legislation, Hortencia is demonstrating how small business leaders can build trusted brands without adhering to outdated corporate norms.
“I’m not the typical attorney who takes a case just to bill hours…I take cases that I know I’m going to win.”
For entrepreneurs, nonprofit leaders, marketing executives, and founders, this conversation serves as a blueprint for fostering loyalty without relying on gimmicks.
5 Key Takeaways
- Customer Service is Your Strongest Marketing Tool: Responsiveness and honesty can build a million-dollar business, even without traditional marketing.
- The Accounting Industry is Broken: People are in need of financial professionals who genuinely care and communicate clearly.
- AI is a Powerful but Imperfect Tool: Hortencia uses ChatGPT to brainstorm ideas, but always applies a human perspective to the final message.
- Becoming a Brand Begins with Truth-Telling: You can be influential without being flashy, as long as you’re authentic and provide value.
- Small Steps Lead to Big Growth: Whether it’s walking after surgery or creating content, small and consistent efforts generate real momentum.
About Our Guest
Hortencia Torres was born and raised in an orphanage in Venezuela, where she developed a strong sense of grit, purpose, and excellence. At the age of 28, she immigrated to the United States and overcame significant challenges to become a prominent figure in international tax law. As the Managing Partner at Global Group, Hortencia has over 30 years of legal expertise and manages a multimillion-dollar firm that serves clients worldwide. She guides corporations, investors, and high-net-worth individuals through the complexities of cross-border tax and corporate structures.
In addition to her legal achievements, Hortencia is a public speaker, media contributor, and a proud single mother of three successful daughters. A lifelong advocate for women, resilience, and truth, her story demonstrates that it is possible to build a thriving business, raise a family, and live life on your own terms: all while empowering others along the way.
Connect with Hortencia on LinkedIn, Instagram, or follow her YouTube channel. Read her favorite book: The Slight Edge: Turning Simple Disciplines Into Massive Success by Jeff Olson.
