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Are you pouring money into various marketing channels with the hope that something will work? Are you uncertain whether your digital efforts are actually helping or hindering your growth?
In this episode of The M Word, Jennifer Mulchandani talks with Grace Clemens, founder and CEO of SGC Marketing, to explore how e-commerce brands (and nonprofits, too) can transform their strategies into measurable sales. Reporting from Barcelona, Grace emphasizes that digital marketing audits are not just helpful; they’re essential. She delves into overlooked email opportunities and inefficient social media expenditures, explaining how businesses of all sizes can unlock growth with a clear understanding of what’s working and what’s not.
“You should not be running a business and not auditing. If you are throwing your money into marketing, you should be auditing that. Otherwise, you’re just throwing it into the dark.”
If you’re a small business owner, nonprofit leader, or marketing executive juggling ambitious goals with limited resources, this conversation is for you.
5 Key Takeaways
- Start with a Digital Audit: This is the quickest way to uncover hidden wins and long-term opportunities.
- Let Data Lead: A simple change in email color resulted in 200% growth. Trusting gut instincts alone isn’t sufficient.
- Match Strategy to Audience: B2B and B2C require different channel tactics and expectations.
- Patience Pays Off: Marketing results take time. Focus on 3 to 6 month horizons rather than expecting overnight wins.
- Build a Team that Understands: Your hires should have a deep understanding of your offerings and share your vision.
About Our Guest
Grace Clemens is a digital marketing strategist with over 13 years of experience helping e-commerce brands turn strategy into results. As the founder and CEO of SGC Marketing, she specializes in digital marketing audits that uncover overlooked opportunities and drive measurable growth. Her approach blends creativity with data, whether she’s growing SilkFred’s revenue 5x over four years or leading global initiatives like the $100M XPRIZE Carbon Removal project. Grace’s passion lies in helping entrepreneurs and marketing leaders maximize their ROI through smarter email and social media strategies.
Read Grace’s recommended books: The Filter Bubble by Eli Pariser, The Adweek Copywriting Handbook by Joseph Sugarman, and Plain Truth by Jodi Picoult.
Connect with Grace on LinkedIn, Threads, YouTube, Facebook, and Instagram.
