In our day and age, technology can feel like it’s moving a mile a minute, and rightfully so. It is! With daily updates and advancements, it can be hard for small business owners to keep up with marketing trends, technologies, and best practices. If you’re trying to navigate this ever-changing landscape, you might be deciding […]
Today we are talking with Manuel “Manny” Cosme, President and CEO of CFO Services Group. An entrepreneur with diverse accounting experience and a love for sharing knowledge, Manny founded CFO Services Group in 2012. He wanted to support new, small, and growing organizations with scalable accounting expertise and services beyond typical bookkeeping or tax firms. […]
Today we are talking with Navare Carter, a passionate brand therapist, multi-award-winning designer, and founder of Intuitive. With over a decade of design experience and knowledge in brand strategizing, Navare has a proven track record of delivering extraordinary brand identities and websites for brands and companies alike, giving them a competitive advantage. Tune in to […]
Today we are talking with Evelyn Powers, founder and CEO of Design Powers. She is a graduate of the 2016 Leadership Arlington program and winner of the Arlington Chamber of Commerce’s 2020 Best Home-Based Business Award. Evelyn started her website and design company as a graphic designer in 1996 so she could work from home […]
Today we’re talking with Kate Bates, President and CEO of the Arlington Chamber of Commerce. Kate also serves on several local and regional boards, including the Arlington Economic Development Commission and the Leadership Center for Excellence Board of Directors. In 2019, Kate led the Chamber through a rebrand, managing to modernize and refresh the brand […]
Today’s episode features Diana Nakarmi, co-founder of Pentagon Mixed Martial Arts, a small studio in Arlington, Virginia, started 10 years ago with her now-husband. Together, they’ve built a brand based on passion and a dream of changing lives through Mixed Martial Arts. Diana shares how building a brand takes investment — financial and otherwise — […]
Welcome to Season 2 of The M Word! In the season opener, co-hosts Jennifer Mulchandani and Heather Myklegard discuss how to build a brand, why it’s important, and how to know when it’s time for an update. Subscribe to The M Word wherever you listen to podcasts or listen direct from The M Word page. […]
Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track. How do I pick a good Launch Day for my brand? Timing is everything. Just […]
The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. Who are you and why did you start this business? Really knowing your why will […]
Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of Olympic years being even numbers alive. But the decision must have […]