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Tag: Brand Messaging

Kate Bates: ArlingtonChamber of Commerce

Kate Bates: Arlington Chamber of Commerce

Posted on March 31, 2022March 30, 2022 by Nina-Sophia Pacheco

Today we’re talking with Kate Bates, President and CEO of the Arlington Chamber of Commerce. Kate also serves on several local and regional boards, including the Arlington Economic Development Commission and the Leadership Center for Excellence Board of Directors. In 2019, Kate led the Chamber through a rebrand, managing to modernize and refresh the brand […]

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10 Steps for Successfully Launching a New Brand

10 Steps for Successfully Launching a New Brand

Posted on September 1, 2021December 6, 2021 by Jheanel Walters

Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track.  How do I pick a good Launch Day for my brand? Timing is everything. Just […]

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Branding 101: 10 Helpful Tips for Creating a New Brand

Branding 101: 10 Helpful Tips for Creating a New Brand

Posted on August 18, 2021August 20, 2021 by Jheanel Walters

The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses.  We’ve compiled a list of questions to help you get started.  Who are you and why did you start this business? Really knowing your why will […]

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Branding 101 - Part 2: Why the Olympics is Still Called Tokyo 2020

Branding 101: Why the Olympics is Still Called Tokyo 2020

Posted on August 6, 2021December 6, 2021 by Jheanel Walters

Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020.  Yes, keeping the Tokyo 2020 branding intact keeps the tradition of Olympic years being even numbers alive. But the decision must have […]

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Branding 101 - Part 1: Why Consistent Branding Matters to Your Marketing

Branding 101: Why Consistent Branding Matters to Your Marketing

Posted on August 6, 2021December 6, 2021 by Jheanel Walters

When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative?  Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding.  So, What Exactly is Branding? According […]

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Episode 9: Find Your People and Be Helpful

Posted on July 15, 2021July 21, 2021 by Nina-Sophia Pacheco

Chris Rudolph is a husband, father of three and a business coach for digital agency owner, Freedom Business Family. Originally from Madison, Wisconsin, Chris and his family now live, work and volunteer in Baja, Mexico (just south of San Diego). He helps digital agency owners grow their income, build a team, and spend more time […]

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