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Marketing Strategies in the Era of Taylor Swift

Marketing Strategies in the Era of Taylor Swift

Are you impressed by the way Taylor Swift rolled out her latest album? Even if you think a Swiftie is a new floor mop, it was hard to miss the build-up (*cough* marketing) to the release of The Tortured Poets Department. From Target to social media to surprise albums,...
How to Guide to Assess Social Media Networks

How to Guide to Assess Social Media Networks

If you own a business, you are often confronted with the twin questions of whether you should be on social media and what social media network is best for your company. While there is not one stock answer to this question, there are some pathways you can follow to...
Vaccine Rollout Marketing Insights

Vaccine Rollout Marketing Insights

If you are like us at #TeamStrategy, you have been anxiously following the vaccine rollout across the country and have been wondering when will your loved ones be eligible. When will you be eligible? We’ve also been watching with an eye towards the marketing around...
What does the Curly W mean to you?

What does the Curly W mean to you?

If you are not from around DC, you might view the curly W as the logo for Walgreens. However, if you live in the DC metro area, you will immediately recognize the Curly W as the symbol of the Washington Nationals, the National League Champion Washington Nationals that...