We are excited to share the launch of our new podcast, The M Word, an uncensored conversation on all things marketing. From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising […]
Nonprofits are going to have to continue to keep getting creative in 2021 and that is not necessarily a bad thing. Join the Arlington Strategy team on February 3rd at noon for a free webinar on How Nonprofits Can Optimize Using Digital Tools in 2021. We will discuss virtual volunteer engagement, how to keep your donors engaged, […]
Every day our inboxes are filled with yet another event that is transitioning from the traditional in-person format to a virtual event. From the neighborhood 5K to top dollar galas, the future is filled less with nights out and more with nights in. As business consultants working with a wide range of businesses, we have […]
Twitter has become the easiest social media platform for live event coverage. Now, it isn’t just for individuals, it’s for brands too. What is “live tweeting”? verb: gerund or present participle: live-tweeting definition: post comments about (an event) on the social media application Twitter while the event is taking place.” Source: Oxford Dictionaries. “Definition of […]
No matter what your business is, a bakery, dry cleaner, automobile repair or anything else, you have to do marketing in order to grow. Every business plan template includes a section on marketing. So even if you are an expert in whatever your business is selling, you have to know how to incorporate marketing into […]
Arlington Economic Development and SCORE are holding the We Thrive Women Entrepreneurs’ Conference on March 21st in Arlington, VA. The day-long event will feature keynote speakers, panels of successful women business owners, and breakout learning workshops. Early bird pricing is $150 and includes breakfast, lunch and a networking happy hour. Arlington Strategy CEO, Jennifer Mulchandani, […]
Six and a half years in business and we just had our ribbon cutting! Our (relatively small) office was packed with more than sixty people. The evening was a whirlwind event that we’d spent weeks planning. Now that it’s over, we are pretty proud of ourselves. Our new office was FILLED with people who have been […]
We all have different things that we love here at Arlington Strategy, and, when we were hired by Energy House last fall to manage and execute their next home tour event, I got very excited. I love events. All events. Market and manage a home tour that was open to the public, attended by the […]
Tutoring Club of McLean June 2012-Current What a wonderful day when I learned of Jennifer and Arlington Strategy through one of my clients! Without question, Jennifer was just what we needed. Her powerful combination of vision, dedication, energy and knowledge ensured a solid social media and marketing plan to take our 2-1/2 year old […]