The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
What sells? Clients ask me this, and whether they have a service or packaged product, knowing what sells is an important consideration. The 'what' is mostly about messaging, and the messaging is mostly about the brand's value proposition. Know...
I love working with start up businesses! New entrepreneurs are a special breed of person, full of energy and purpose and drive. If society could bottle the enthusiasm of new entrepreneurs, we would have no shortage of energy in our country! One...
During a discussion this week with two fabulous clients about what they can do to maximize their brand exposure at an upcoming event, It occurred to me that the use of branded give-away items is prolific these days. In general terms, using branded...
QR (quick response) codes are all the rage these days. These graphic codes allow users with appropriate smart phone apps to scan and be automatically directed to whatever online content the creator of the QR code specifies. Be careful While fun,...