brand marketing | Arlington Strategy

Go With The Pro: Why Marketing Agencies Are A Good Investment

by Dasha | May 29, 2024 | Brand Strategy

In our day and age, technology can feel like it’s moving a mile a minute, and rightfully so. It is! With daily updates and advancements, it can be hard for small business owners to keep up with marketing trends, technologies, and best practices. If you’re trying to...

Manny Cosme: CFO Services Group

by Jennifer Mulchandani | Jun 9, 2022 | Podcast

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Navare Carter: Intuitive

by Jennifer Mulchandani | May 26, 2022 | Podcast

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Evelyn Powers: Design Powers

by Jennifer Mulchandani | May 12, 2022 | Podcast

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Kate Bates: Arlington Chamber of Commerce

by Jennifer Mulchandani | Mar 31, 2022 | Podcast

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Diana Nakarmi: Pentagon Mixed Martial Arts, LLC

by Jennifer Mulchandani | Mar 3, 2022 | Podcast

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Season 2: All About Brand!

by Jennifer Mulchandani | Feb 28, 2022 | Podcast

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10 Steps for Successfully Launching a New Brand

by Jennifer Mulchandani | Sep 1, 2021 | Brand Strategy

Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track. How do I pick a good Launch Day for my brand? Timing...

Branding 101: 10 Helpful Tips for Creating a New Brand

by Jennifer Mulchandani | Aug 18, 2021 | Brand Strategy

The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. Who are you and why...

Branding 101: Why the Olympics is Still Called Tokyo 2020

by Jennifer Mulchandani | Aug 6, 2021 | Brand Strategy

Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of...

Branding 101: Why Consistent Branding Matters to Your Marketing

by Jennifer Mulchandani | Aug 6, 2021 | Brand Strategy

When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative? Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding. ...