Why You (Especially) Need Marketing in an Economic Downturn When Marketing is Not a Luxury, But a Lifeline Let’s be real: our economic landscape is not the same as it was a year ago. When debt, inflation, and the cost of borrowing rise — all while savings are running dry — consumers can become […]
Marketing experts and hosts of The M Word, Jennifer and Heather are back for our final episode of 2021 to help you plan your EOY campaign. As the year closes, here are some tips, tricks and tools to utilize for your EOY giving campaign for nonprofits and beyond. Listen to five important things that they’ve […]
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there was an 80% jump in holiday searches on Pinterest, including a 3x increase […]
Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track. How do I pick a good Launch Day for my brand? Timing is everything. Just […]
Karlyn is the founder of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a […]
The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. Who are you and why did you start this business? Really knowing your why will […]
Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of Olympic years being even numbers alive. But the decision must have […]
When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative? Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding. So, What Exactly is Branding? According […]
Dr. Alfred J. Amado is the president and CEO of Behavioral & Educational Solutions (BES). He is a psychologist by training and transformed his clinical practice into a successful behavioral health consulting organization that specializes in behavioral health and medical staffing, and the provision of education support and clinical care. He has numerous national publications, […]
You may be asking yourself, “Does email marketing still work?” Absolutely, yes! Even with the ever-growing popularity of social media marketing, email marketing remains one of the most effective and cost-efficient marketing strategies for businesses. We understand that creating and implementing a successful email marketing campaign from scratch can be a daunting task – but […]