Super Bowl 58 – America’s premier sporting event. From the excitement of the game to the camaraderie of watching with friends and family, there’s something for everyone to enjoy. But let’s not forget about the commercials! The Super Bowl brings together people from all walks of life, not just for the game itself, but also […]
Category: Uncategorized
Why You (Especially) Need Marketing in an Economic Downturn
Why You (Especially) Need Marketing in an Economic Downturn When Marketing is Not a Luxury, But a Lifeline Let’s be real: our economic landscape is not the same as it was a year ago. When debt, inflation, and the cost of borrowing rise — all while savings are running dry — consumers can become […]
Tips to secure your business information
Are you unsure who has access to your secure business accounts? Do you find yourself getting locked out of your accounts, more times than necessary? Many clients realize that they have not been taking the necessary steps to protect and secure their digital assets until they’re locked out. At Arlington Strategy, we focus on brand […]
Barbie with Feminist Friends
The Barbie Movie and Barbie Movie analyis has dominated the Hollywood news cycle over the past year, becoming an unexpected cultural phenomenon. But, honestly, when I first heard there would be a Barbie movie, my immediate reaction was negative. My perception of Barbie related to body image issues, so I gave it no further thought. […]
Greg Hamilton: Arlington Magazine
Today we are talking with Greg Hamilton, publisher and co-founder of Arlington Magazine. Greg has more than 25 years of experience in brand marketing and digital media and was previously the CMO of a DC media company. One of our favorite parts of this interview is Greg recalling how his then 7-year-old daughter assisted him […]
Kate Bates: Arlington Chamber of Commerce
Today we’re talking with Kate Bates, President and CEO of the Arlington Chamber of Commerce. Kate also serves on several local and regional boards, including the Arlington Economic Development Commission and the Leadership Center for Excellence Board of Directors. In 2019, Kate led the Chamber through a rebrand, managing to modernize and refresh the brand […]
Episode 7: Finding Your Secret Sauce
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs, and business owners. Blue 16 Media is a digital marketing agency providing digital marketing services including web design […]
Create an Instagram Reel in 7 Simple Steps
An Instagram Reel is a key tool for garnering the attention of your target audience and maintaining your organization’s relevance and algorithm placement. Reels are short, 15 – 30 second videos that play on a loop which can be used for a variety of purposes. With the dwindling attention span witnessed in today’s fast-paced world, […]
How I am Building An Anti-Racist Agency
“What should we post for Black History Month?” That seemingly simple question sparked a deep and emotional dialogue within our team. For me personally, it ended up being a tiny seed of something that I hope will transform Arlington Strategy. This wasn’t the first time our small, but mighty team of liberal thinkers, social activists, […]
Social Media Marketing on a Shoestring Budget
Is it better to do nothing if you can’t afford to go big? Can you use social media effectively with a limited amount of time and/or money? “Do I HAVE to be on Facebook? I HATE Facebook!” These are typical questions that we get from prospective and current clients who come to us to […]