“So did I fail? Maybe. But, maybe not.” Kim and Jennifer embark on a heartfelt and vulnerable conversation about the highs and lows of running a small business on this episode of The M Word. They peel back the layers of entrepreneurship, revealing the raw emotions and challenges that often are hidden. Kim shares her […]
“I’m just gonna do this myself. I’ve been doing this since the beginning of this industry’s existence.” Meet Katie Stoller, an influencer marketing pioneer with a diverse background in PR and corporate communications. In 2023, she launched influencerinsiderguide.com, a resource hub for professionals navigating the complex world of influencer marketing. Jennifer and Katie discuss entrepreneurship, […]
“If you’re not going to be afraid, the sky’s the limit.” From British morning show television producer to Northern Virginia-based production company entrepreneur, meet Helen Saks. Helen Saks is the CEO and Creative Director of Striking Media, a production company that creates visual content for corporate clients, non-profits, and schools. In this episode of The […]
Super Bowl 58 – America’s premier sporting event. From the excitement of the game to the camaraderie of watching with friends and family, there’s something for everyone to enjoy. But let’s not forget about the commercials! The Super Bowl brings together people from all walks of life, not just for the game itself, but also […]
Why You (Especially) Need Marketing in an Economic Downturn When Marketing is Not a Luxury, But a Lifeline Let’s be real: our economic landscape is not the same as it was a year ago. When debt, inflation, and the cost of borrowing rise — all while savings are running dry — consumers can become […]
Are you unsure who has access to your secure business accounts? Do you find yourself getting locked out of your accounts, more times than necessary? Many clients realize that they have not been taking the necessary steps to protect and secure their digital assets until they’re locked out. At Arlington Strategy, we focus on brand […]
The Barbie Movie and Barbie Movie analyis has dominated the Hollywood news cycle over the past year, becoming an unexpected cultural phenomenon. But, honestly, when I first heard there would be a Barbie movie, my immediate reaction was negative. My perception of Barbie related to body image issues, so I gave it no further thought. […]
Today we are talking with Greg Hamilton, publisher and co-founder of Arlington Magazine. Greg has more than 25 years of experience in brand marketing and digital media and was previously the CMO of a DC media company. One of our favorite parts of this interview is Greg recalling how his then 7-year-old daughter assisted him […]
Today we’re talking with Kate Bates, President and CEO of the Arlington Chamber of Commerce. Kate also serves on several local and regional boards, including the Arlington Economic Development Commission and the Leadership Center for Excellence Board of Directors. In 2019, Kate led the Chamber through a rebrand, managing to modernize and refresh the brand […]
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs, and business owners. Blue 16 Media is a digital marketing agency providing digital marketing services including web design […]