How to Use Google My Business

What is Google My Business? ​Google My Business (GMB) is a free digital billboard that allows users to find you via Google search. Google My Business will enable people searching for a particular product or service to find you and connect with you. They can know your location, your business hours, your services, and access […]

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Episode 7: Finding Your Secret Sauce

Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs, and business owners. Blue 16 Media is a digital marketing agency providing digital marketing services including web design […]

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Create an Instagram Reel in 7 Simple Steps

Instagram Reels are a key tool for garnering the attention of your target audience and maintaining your organization’s relevance and algorithm placement. Reels are short, 15 – 30 second videos that play on a loop which can be used for a variety of purposes. With the dwindling attention span witnessed in today’s fast-paced world, Reels […]

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How I am Building An Anti-Racist Agency

“What should we post for Black History Month?”  That seemingly simple question sparked a deep and emotional dialogue within our team. For me personally, it ended up being a tiny seed of something that I hope will transform Arlington Strategy. This wasn’t the first time our small, but mighty team of liberal thinkers, social activists, […]

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Arlington Strategy

Now Hiring: Senior Marketing Consultant

Senior Marketing Consultant (Part-Time)   Arlington Strategy seeks a smart, motivated, and experienced marketing professional to join our growing team. The Senior Marketing Consultant will work with a diverse portfolio of clients and participate in proposal development and agency marketing strategy.  The position will begin as a 20 hour/week position with the opportunity for growth. […]

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Table of books and happy kids

A Case for Cause Marketing

Giving back, do it for more than just good karma! The companies that immediately come to mind when I think of giving are Toms, Warby Parker and Kohl’s. Their generous “buy one, give one” programs and annual donations to worthy causes are well known and admirable. But how do you give back if, instead of a billion dollar business, you barely […]

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