When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative? Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding. So, What Exactly is Branding? According […]
Tag: brand marketing
Episode 9: Find Your People and Be Helpful
Chris Rudolph is a husband, father of three and a business coach for digital agency owner, Freedom Business Family. Originally from Madison, Wisconsin, Chris and his family now live, work and volunteer in Baja, Mexico (just south of San Diego). He helps digital agency owners grow their income, build a team, and spend more time […]
Episode 8: Stop Doing Everything
Dr. Alfred J. Amado is the president and CEO of Behavioral & Educational Solutions (BES). He is a psychologist by training and transformed his clinical practice into a successful behavioral health consulting organization that specializes in behavioral health and medical staffing, and the provision of education support and clinical care. He has numerous national publications, […]
Episode 6: Organic Social Media is Not Dead
Dorien Morin-van Dam is a social media consultant, organic social media specialist, certified Agile Marketer, community manager, and International keynote speaker. Dorien runs More In Media and has been a social media professional for over 10 years. Starting as a local specialist, then learning about B2B, she is currently working with international brands as an organic specialist. […]
Episode 1: Welcome to The M Word with Jennifer Mulchandani and Heather Myklegard
Our hosts share the motivation behind The M Word and what listeners can expect to hear from our guests. Connect with Arlington Strategy on LinkedIn and listen to other episodes of The M Word Podcast here. Music by Vlad Gluschenko — Golden Reflections of the Sun Podcast: Play in new window | Download (Duration: […]
Introducing: “The M Word”
We are excited to share the launch of our new podcast, The M Word, an uncensored conversation on all things marketing. From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising […]
Free Nonprofit Marketing Webinar
Nonprofits are going to have to continue to keep getting creative in 2021 and that is not necessarily a bad thing. Join the Arlington Strategy team on February 3rd at noon for a free webinar on How Nonprofits Can Optimize Using Digital Tools in 2021. We will discuss virtual volunteer engagement, how to keep your donors engaged, […]
2021 Marketing Trends
It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events Virtual events are most likely here to stay for 2021 and […]