“Any entrepreneur that starts a business has to have – me included – a touch of narcissism, if not a good dose of it.” In the world of business, achieving growth requires more than just expanding locations or launching new ventures. It’s a journey that involves facing challenges, learning lessons, and personal evolution. Roger Martin […]
In our day and age, technology can feel like it’s moving a mile a minute, and rightfully so. It is! With daily updates and advancements, it can be hard for small business owners to keep up with marketing trends, technologies, and best practices. If you’re trying to navigate this ever-changing landscape, you might be deciding […]
Are you impressed by the way Taylor Swift rolled out her latest album? Even if you think a Swiftie is a new floor mop, it was hard to miss the build-up (*cough* marketing) to the release of The Tortured Poets Department. From Target to social media to surprise albums, this latest release solidified Taylor Swift […]
If you own a business, you are often confronted with the twin questions of whether you should be on social media and what social media network is best for your company. While there is not one stock answer to this question, there are some pathways you can follow to determine if a social media presence […]
Today’s episode features Diana Nakarmi, co-founder of Pentagon Mixed Martial Arts, a small studio in Arlington, Virginia, started 10 years ago with her now-husband. Together, they’ve built a brand based on passion and a dream of changing lives through Mixed Martial Arts. Diana shares how building a brand takes investment — financial and otherwise — […]
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there was an 80% jump in holiday searches on Pinterest, including a 3x increase […]
We are officially halfway through the year. How are you doing with the marketing goals you outlined back in January? Are you making progress and crushing it? Excellent, keep going! Are you falling behind and feeling discouraged? Don’t worry; you’re not alone. The good news is we still have six months left to accomplish our […]
You may be asking yourself, “Does email marketing still work?” Absolutely, yes! Even with the ever-growing popularity of social media marketing, email marketing remains one of the most effective and cost-efficient marketing strategies for businesses. We understand that creating and implementing a successful email marketing campaign from scratch can be a daunting task – but […]
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs, and business owners. Blue 16 Media is a digital marketing agency providing digital marketing services including web design […]
Eric Stern is the 4th generation owner of Casual Adventure since 1955. The outdoor and sporting goods store has won numerous awards and enjoys a strong reputation for being heavily involved in supporting the local community. Eric shares some of the many tactics he’s used to connect with causes and create business partnerships that are win:win. […]