A Podcast on Marketing, Meaning & What Matters

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If you watched the 2025 Super Bowl, you probably noticed more than just the touchdowns—there were some ads that were downright memorable, and we’re not just talking about the ones with the most celebrity cameos.

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Ever wonder what makes a brand truly unforgettable? It’s more than just a killer logo or a catchy tagline. It’s about weaving together storytelling, design, and values in a way that feels authentic and stands out.

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What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens?

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As we close out 2024, it’s the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing.  In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industries, offering a candid perspective on what truly drives growth.

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This week on The M Word, Jennifer chats with Andy Esser, a financial advisor with over 20 years of experience in finance and law. Andy dives into why it’s crucial to understand not just the numbers, but what really matters to clients—like their values and passions.

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Hustle culture often glorifies constant work and relentless ambition, equating success with how hard and long we grind. However, this mindset can lead to burnout and a hollow sense of achievement, as it prioritizes output over well-being and personal fulfillment. 

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There’s nothing quite like starting your day with a warm cup of coffee. Meet Alicia, the founder of Alicia Boateng Designs, who aimed to elevate this essential morning ritual. In this episode of The M Word, Alicia shares how her product and business went viral overnight, all while overcoming significant personal challenges.

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In this episode of The M Word, Jennifer chats with Rachel Oslund, Certified Master Home Inspector and Managing Partner of LodeStar Inspection Services. They discuss the challenges and rewards of running a business, and Rachel shares her unique journey into the male-dominated world of home inspection.

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In this episode of The M Word, Christopher talks with Jennifer about the real deal behind thought leadership and how it drives innovation. With a background in French literature and a career that’s taken him from academia to consulting, Chris has a unique take on how deep thinking and strategic communication can spark real change in business. His insights are perfect for anyone looking to bridge the gap between groundbreaking ideas and practical solutions.

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Have you ever felt like you’re just one mistake away from being “found out” at work or in life? That nagging doubt that you’re not as capable as others think you are has a name: imposter syndrome. In this episode, Jennifer is joined by Hannah Balliet of Ugly Mug Marketing to discuss the evolution of imposter syndrome, leadership growth, and the power of self-awareness and continuous learning.