In this engaging episode of the “M Word” podcast, host Tara Claeys, founder of Design TLC, discusses her journey in marketing, entrepreneurship, and niche specialization. With a background in advertising and marketing, Tara ventured into digital design and WordPress websites for small schools and education-focused nonprofits. She emphasizes the importance of trusting one’s instincts, living by values, and embracing specialization.
Tara delves into the significance of niching down and how it positively impacted her business. She mentions overcoming imposter syndrome, gaining confidence, and the value of establishing a strong network of referrals within her niche. Tara acknowledges the potential of AI in marketing while stressing the importance of understanding and harnessing it rather than fearing it.
Her conversation includes insights on navigating client relationships, setting expectations, and identifying red flags during the proposal phase. Tara also addresses her approach as a self-proclaimed perfectionist and recommends a book, “The Perfectionist’s Guide to Losing Control,” by Katherine Morgan Schafler, which offers a unique perspective on utilizing perfectionism constructively.
Tara concludes by sharing her future plans, including her nonprofit pro bono program and her vision of winding down her business over time while continuing to serve existing clients and engaging in limited pro bono projects. Overall, the episode provides valuable advice for entrepreneurs, marketers, and business owners, focusing on embracing specialization, self-awareness, and continuous learning in the ever-evolving landscape of marketing.
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Connect with our guest, Tara Claeys, on LinkedIn
Design TLC’s Website