Sometimes called "corporate social responsibility" in larger organizations, cause marketing is intentionally giving back and engaging with the communities where a business or its employees are based. Cause marketing is not only for the big corporations of the world....
Nonprofits and the associated tax designation of such organizations are compelled to work towards a public good. Historically, this has often meant that nonprofits operate with lean margins, spending little on activities that are not directly correlated with...
The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask. The biggest driving force behind end-of-year donations? The...
Nonprofits are going to have to continue to keep getting creative in 2021 and that is not necessarily a bad thing. Join the Arlington Strategy team on February 3rd at noon for a free webinar on How Nonprofits Can Optimize Using Digital Tools in 2021. We will discuss...
If you are a nonprofit and have not started your Giving Tuesday and End of Year campaigns, you need to read this blog. These campaigns are two very important opportunities for you to connect with current, past and future donors and to bring in some much needed...
Giving back, do it for more than just good karma! The companies that immediately come to mind when I think of giving are Toms, Warby Parker and Kohl’s. Their generous “buy one, give one” programs and annual donations to worthy causes are well known and admirable. But...
Your mission is clear to YOU, but is it clear to the WORLD? In Millie’s Marvelous Hat (Satoshi Kitamura), the main character Millie is a young girl who imagines herself in many different hats throughout the story. A colorful peacock hat? Beautiful! A fountain hat at...