It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events Virtual events are most likely here to stay for 2021 and […]
It is exciting to see businesses continue to open their doors as we enter Phase 3 here in Northern Virginia. This is a key reopening phase that is shaping our new normal. As small businesses consultants in Arlington VA, we work closely with our clients to ensure their physical space and digital space is optimized […]
March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen, and threw everyone into uncharted waters. How can you ensure that you are making changes that will set your business up for long-term success and not just temporary fixes? One day we will shift from the Reopening Phase […]
Board rooms and offices are a thing of the past. We are now interacting with each other via Zoom, Microsoft Rooms, Facebook, and more. But are you showing up in these meeting rooms with your game face on? Here are six fast and easy ways to make sure you show up as your best self […]
Meet Jennifer! Founder and CEO of Arlington Strategy What were you doing before Arlington Strategy? My career path was not conventional! After graduate school, I spent three years in the Federal Government – in legislative affairs for the Department of Labor. From there, I helped to […]
Trick or treat? BOO! A favorite scene from “The Office” via GIPHY It is fitting that Arlington Strategy is moving into our new offices at Halloween time. And I’m not even talking about our pumpkin orange brand color! Taking office space is pragmatic, symbolic – and a wee bit scary. Arlington Strategy has been in business […]
Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]
Tutoring Club of McLean June 2012-Current What a wonderful day when I learned of Jennifer and Arlington Strategy through one of my clients! Without question, Jennifer was just what we needed. Her powerful combination of vision, dedication, energy and knowledge ensured a solid social media and marketing plan to take our 2-1/2 year old […]
We have a diverse docket of clients and we treasure each of them. However, there is nothing like the drive and passion that new entrepreneurs bring to the table. With passion that we’d like to bottle and sell, start-up businesses bring an unparalleled energy and drive to the marketplace. Meet our newest start-up entrepreneur, Carrie […]