Instead of another “How We Are Responding” Post – Try This Over the past week, life as we know it has changed dramatically: schools closed; restaurants closed or partially operating; fitness centers, tutoring, dentists, all closed. Every day brings new restrictions and more businesses having to alter their operations. Messaging through the rapidly changing landscape […]
Blogging is a great marketing tactic that not only gives your website search engine optimization (SEO) benefits, but also helps curate a brand personality for your business and lets you speak to newsworthy or interesting topics in your field. The main goal of your blog is to engage with your target market, existing community and […]
Every business needs a value proposition What is a value proposition: This is a statement of how your product or service meets the wants and needs of your customers in a unique or better way than your competitors. In short, it is the reason why customers or clients will buy what you are selling. Why […]
No matter what your business is, a bakery, dry cleaner, automobile repair or anything else, you have to do marketing in order to grow. Every business plan template includes a section on marketing. So even if you are an expert in whatever your business is selling, you have to know how to incorporate marketing into […]
Customer experience should be your lead marketing strategy Customer experience is a combination of how a customer interacts with your business (purchasing, communications), what they see, feel, hear while interacting, and overall how satisfying they find the product or service you are selling. Is it easy and fun to shop in your store? Are there […]
Trick or treat? BOO! A favorite scene from “The Office” via GIPHY It is fitting that Arlington Strategy is moving into our new offices at Halloween time. And I’m not even talking about our pumpkin orange brand color! Taking office space is pragmatic, symbolic – and a wee bit scary. Arlington Strategy has been in business […]
How our agency created efficiency by adopting a new social media management platform. By: Brooke Tannehill, Summer 2018 Intern, Clemson University With the growth of social media and the explosion in new content being created daily, it is important not only to be social media savvy but also judicious with your time. Social media managers […]
Right – Left. Trump. Twitter. Should advertisers take sides? It certainly feels like we are in the most polarized cultural atmosphere of my life (disclaimer: born in the ’70s and didn’t live through the post-Vietnam era or ’60s civil rights movements.) And while this reality may not mean anything in the day to day doing […]
Giving back, do it for more than just good karma! The companies that immediately come to mind when I think of giving are Toms, Warby Parker and Kohl’s. Their generous “buy one, give one” programs and annual donations to worthy causes are well known and admirable. But how do you give back if, instead of a billion dollar business, you barely […]
Your mission is clear to YOU, but is it clear to the WORLD? In Millie’s Marvelous Hat (Satoshi Kitamura), the main character Millie is a young girl who imagines herself in many different hats throughout the story. A colorful peacock hat? Beautiful! A fountain hat at the park? Devine. Millie walks her way through this […]