Google Ads: Search or Display via Arlington Strategy marketing agency

Google Ads: Search or Display?

Google Ads is one of the most effective ways to reach prospective customers and grow your business.  Think about it.  What is your source for finding businesses, suppliers, and answers to your everyday questions? Google, right?   “Just Google it” has become a common phrase in most homes…and workplaces. Even at Arlington Strategy, we turn to […]

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Arlington Strategy - How Does Apple iOS 15 Impact Email Marketing?

Does Apple’s iOS 15 Impact Email Marketing?

Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps.  According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This year’s updates include innovative features that give users deeper insights and more granular control than […]

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Annual Marketing Goals: Six-Month Check-In

We are officially halfway through the year. How are you doing with the marketing goals you outlined back in January? Are you making progress and crushing it? Excellent, keep going!  Are you falling behind and feeling discouraged? Don’t worry; you’re not alone.  The good news is we still have six months left to accomplish our […]

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