Nonprofits and the associated tax designation of such organizations are compelled to work towards a public good. Historically, this has often meant that nonprofits operate with lean margins, spending little on activities that are not directly correlated with delivering their mission. As they are held to standards on the percentage of expenses going to administrative […]
Which Social Media Platforms Should I Use for My Business?
Social media is ever-changing. Almost every day, we’re introduced to new features, emerging trends, and even new social media platforms. It can be an exciting challenge for marketers to tackle and learn, but it can be quite overwhelming for small businesses to keep up with. For example, take a look at Instagram. Once just a […]
Google Ads: Search or Display?
Google Ads is one of the most effective ways to reach prospective customers and grow your business. Think about it. What is your source for finding businesses, suppliers, and answers to your everyday questions? Google, right? “Just Google it” has become a common phrase in most homes…and workplaces. Even at Arlington Strategy, we turn to […]
10 Top Marketing Trends for 2022
Now that we’ve popped the champagne and sent our kids back to school from winter break, there is no better time to start diving into the top marketing trends for 2022! Check out our list of top 10 trends below: 1. Video Content It should come as no surprise that short-form video content is here […]
Does Apple’s iOS 15 Impact Email Marketing?
Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps. According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This year’s updates include innovative features that give users deeper insights and more granular control than […]
How to Choose a Digital Marketing Agency in Arlington, VA
Thinking of hiring a digital marketing agency in Arlington, VA? Or just want to know what an agency can do for your business? Let’s talk. Digital marketing is more than just posting on social media. From content and search engine optimization (SEO) to email and display advertising, effective digital marketing is complex, time-consuming, and expensive, […]
Pros and Cons of Hiring a Marketing Agency in Arlington, VA
Whether you are looking to hire a marketing agency in Arlington, VA, or keep it in-house, there are pros and cons to both and many variables to consider. The benefits of hiring a marketing agency versus an internal marketing team are: 1. An outside agency brings in an entire team of experts with a broader range […]
Hiring Marketing Consultants in Falls Church VA: 3 Things You Need to Know
When hiring marketing consultants in Falls Church VA and the surrounding NoVA area, here are 3 things you need to do to find the right fit for your organization. 1. Establish a budget and set goals. Be sure to do this before speaking to the consultant, as this information will help them give you more […]
Year-End Giving: 5 Steps to Build a Successful Campaign
The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask. The biggest driving force behind end-of-year donations? The holidays. People tend to be more generous with their time and money and more likely to support […]
Holiday Marketing: Why You Should Start Planning Now
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there was an 80% jump in holiday searches on Pinterest, including a 3x increase […]