Google Ads: Search or Display via Arlington Strategy marketing agency

Google Ads: Search or Display?

Google Ads is one of the most effective ways to reach prospective customers and grow your business.  Think about it.  What is your source for finding businesses, suppliers, and answers to your everyday questions? Google, right?   “Just Google it” has become a common phrase in most homes…and workplaces. Even at Arlington Strategy, we turn to […]

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Arlington Strategy - How Does Apple iOS 15 Impact Email Marketing?

Does Apple’s iOS 15 Impact Email Marketing?

Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps.  According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This year’s updates include innovative features that give users deeper insights and more granular control than […]

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Tips to build a successful year-end giving campaign

Year-End Giving: 5 Steps to Build a Successful Campaign

The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask.   The biggest driving force behind end-of-year donations? The holidays. People tend to be more generous with their time and money and more likely to support […]

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