You’ve read our blog post, Decoding & Improving Your Social Media Metrics, and now you want to start diving into paid advertising on Facebook and Instagram. A good choice as they are essentially the same ad and can be easily created. But now...
Good Stuff
You Can Read Our Minds
The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
Create an Instagram Reel in 7 Simple Steps
Apr 16, 2021 | Social Media
An Instagram Reel is a key tool for garnering the attention of your target audience and maintaining your organization’s relevance and algorithm placement. Reels are short, 15 - 30 second videos that play on a loop which can be used for a variety of...
Vaccine Rollout Marketing Insights
Mar 25, 2021 | Latest News
If you are like us at #TeamStrategy, you have been anxiously following the vaccine rollout across the country and have been wondering when will your loved ones be eligible. When will you be eligible? We’ve also been watching with an eye towards the...
Decoding & Improving Your Social Media Metrics
Mar 19, 2021 | Social Media
Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it's important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post...
How I am Building An Anti-Racist Agency
Feb 9, 2021 | Latest News
“What should we post for Black History Month?” That seemingly simple question sparked a deep and emotional dialogue within our team. For me personally, it ended up being a tiny seed of something that I hope will transform Arlington Strategy. This...
How to Create a Content Calendar
Jan 22, 2021 | Social Media
Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and...
Free Nonprofit Marketing Webinar
Jan 19, 2021 | Nonprofit Marketing
Nonprofits are going to have to continue to keep getting creative in 2021 and that is not necessarily a bad thing. Join the Arlington Strategy team on February 3rd at noon for a free webinar on How Nonprofits Can Optimize Using Digital Tools in...
2021 Marketing Trends
Jan 13, 2021 | Latest News
It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events...
How to Capture Better Images for Your Social Media
Jan 5, 2021 | Social Media
Are you scrolling through your photo library wishing you could capture better images for your small business’ social media channels? Using stock photos and graphics for every post can make it harder for your audience to connect with your brand....