Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it’s important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post was displayed on someone’s newsfeed. This doesn’t mean that a person has interacted […]
It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events Virtual events are most likely here to stay for 2021 and […]
“Jennifer and her team at Arlington Strategy came on board with us at a pivotal time. Our marketing staffer had just left, with looming deadlines for major marketing efforts just around the corner. We signed on with Arlington Strategy after interviewing several firms. Their presentation and breadth of services were far and away the best […]