How to Guide to Assess Social Media Networks
If you own a business, you are often confronted with the twin questions of whether you should be on social media and what social media network is best for your company. While there is not one stock answer to this question, there are some pathways you can follow to...
Greg Hamilton: Arlington Magazine
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Diana Nakarmi: Pentagon Mixed Martial Arts, LLC
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Holiday Marketing: Why You Should Start Planning Now
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there...
Episode 12: How to Play Social Media’s Long Game
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Episode 3: SEO Tips and Tricks for Anyone with Brian Loebig
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Decoding & Improving Your Social Media Metrics
Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it’s important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post was displayed on...
How to Create a Content Calendar
Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and tested multiple...
2021 Marketing Trends
It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events Virtual events are...
How to Capture Better Images for Your Social Media
Are you scrolling through your photo library wishing you could capture better images for your small business’ social media channels? Using stock photos and graphics for every post can make it harder for your audience to connect with your brand. However, professional...
Bring Your Digital Marketing to Life with Video
Have you ever started a friendship with someone via email? It usually starts off a little slow and dry. Tone and intent are often lost via email so people are generally cautious and choose their initial words carefully. But as you write back and forth, you begin to...
Marketing and the Election
What Can the Election Coverage Teach You About Marketing? If you are a little bleary-eyed from non-stop election coverage the last couple of days, you are not alone. We have all been doing our fair share of watching the news these past couple of days in between work...
Social Media Marketing on a Shoestring Budget
Is it better to do nothing if you can’t afford to go big? Can you use social media effectively with a limited amount of time and/or money? “Do I HAVE to be on Facebook? I HATE Facebook!” These are typical questions that we get from prospective and current...