If you own a business, you are often confronted with the twin questions of whether you should be on social media and what social media network is best for your company. While there is not one stock answer to this question, there are some pathways you can follow to determine if a social media presence […]
Today we are talking with Greg Hamilton, publisher and co-founder of Arlington Magazine. Greg has more than 25 years of experience in brand marketing and digital media and was previously the CMO of a DC media company. One of our favorite parts of this interview is Greg recalling how his then 7-year-old daughter assisted him […]
Today’s episode features Diana Nakarmi, co-founder of Pentagon Mixed Martial Arts, a small studio in Arlington, Virginia, started 10 years ago with her now-husband. Together, they’ve built a brand based on passion and a dream of changing lives through Mixed Martial Arts. Diana shares how building a brand takes investment — financial and otherwise — […]
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there was an 80% jump in holiday searches on Pinterest, including a 3x increase […]
Karlyn is the founder of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a […]
Brian Loebig is the founder of the digital marketing agency Loebig Ink, LLC and an award-winning technology blog. Brian shares his approach to marketing strategy and his favorite tactics, pulling from his more than 20 years of experience working as a practitioner and administrator in the small business, non-profit, human service, and technology fields with […]
Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it’s important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post was displayed on someone’s newsfeed. This doesn’t mean that a person has interacted […]
Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and tested multiple spreadsheet layouts and scheduling platforms over the years that have […]
It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events Virtual events are most likely here to stay for 2021 and […]
Are you scrolling through your photo library wishing you could capture better images for your small business’ social media channels? Using stock photos and graphics for every post can make it harder for your audience to connect with your brand. However, professional photography can be expensive and with most people working remotely, it’s even harder […]