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by Jennifer Mulchandani | Nov 1, 2013 | Latest News
You know that feeling of “ahhh” that you get when you deliver a trunk load of donations to your local charity, or when the county leaf truck clears away the piles you’ve left on your curb…. it’s a feeling of freedom. Less is more. ...
by Jennifer Mulchandani | Sep 27, 2013 | Brand Strategy
What sells? Clients ask me this, and whether they have a service or packaged product, knowing what sells is an important consideration. The ‘what’ is mostly about messaging, and the messaging is mostly about the brand’s value proposition. Know Your...
by Jennifer Mulchandani | Oct 25, 2012 | Design
I love working with start up businesses! New entrepreneurs are a special breed of person, full of energy and purpose and drive. If society could bottle the enthusiasm of new entrepreneurs, we would have no shortage of energy in our country! One of the first things...
by Jennifer Mulchandani | Sep 15, 2012 | Brand Strategy
During a discussion this week with two fabulous clients about what they can do to maximize their brand exposure at an upcoming event, It occurred to me that the use of branded give-away items is prolific these days. In general terms, using branded goods can be an...
by Jennifer Mulchandani | Aug 2, 2012 | Social Media
QR (quick response) codes are all the rage these days. These graphic codes allow users with appropriate smart phone apps to scan and be automatically directed to whatever online content the creator of the QR code specifies. Be careful While fun, and in theory a great...
