Pivoting your In-Person Marketing Strategy to Digital: Part Two
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you...
Pivoting your In-Person Marketing Strategy to Digital: Part One
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you...
Social Media Marketing on a Shoestring Budget
Is it better to do nothing if you can’t afford to go big? Can you use social media effectively with a limited amount of time and/or money? “Do I HAVE to be on Facebook? I HATE Facebook!” These are typical questions that we get from prospective and current...
Traveling while Working Remotely During COVID-19
When COVID broke and quarantine began, our Communication’s Assistant, Megan was at an advantage since she had previously worked as a freelancer and was used to working at home. She already had the necessary tactics in place: pick a designated place to work, don’t play...
How Content Can Drive your Social Media to Success!
Are you the owner of a small business? Who has by default also had to grab the social media by the reigns? Or perhaps you were hired for one thing but have now been asked to work on social media. Either way, social media is a lot of work. It takes a strategy and...
7 Tips to a Successful Virtual Event
Every day our inboxes are filled with yet another event that is transitioning from the traditional in-person format to a virtual event. From the neighborhood 5K to top dollar galas, the future is filled less with nights out and more with nights in. As business...
News Update: Arlington Best Business Awards
We are excited to announce that Arlington Strategy is a finalist for the Arlington Chamber of Commerce’s 2020 Best Business Awards. We are humbled by this distinction and honored to be a finalist in the service category.
COVID-19 Digital Marketing Checklist for Small Businesses
It is exciting to see businesses continue to open their doors as we enter Phase 3 here in Northern Virginia. This is a key reopening phase that is shaping our new normal. As small businesses consultants in Arlington VA, we work closely with our clients to ensure their...
We Were Wrong
We were wrong. We’re sorry. This past Saturday, when timeline feeds were full of peaceful demonstrators in the streets of Arlington and Washington, DC, we posted a recent blog about Marketing in Phase 1. At the time we scheduled the blog it seemed right. We want to...
Marketing During Phase 1
March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen, and threw everyone into uncharted waters. How can you ensure that you are making changes that will set your business up for long-term success and not just temporary...
Are you Zooming in Style?
Board rooms and offices are a thing of the past. We are now interacting with each other via Zoom, Microsoft Rooms, Facebook, and more. But are you showing up in these meeting rooms with your game face on? Here are six fast and easy ways to make sure you show up as...
Women Owned Business Day
Meet Jennifer! Founder and CEO of Arlington Strategy What were you doing before Arlington Strategy? My career path was not conventional! After graduate school, I spent three years in the Federal...
ZOOM BINGO – Everyone Can Play!
Arlington Strategy Presents: ZOOM* Bingo Stuck on endless ZOOM or GoToMeeting calls? Stay engaged on your next video meeting with our fun ZOOM Bingo! Like most of the world, our team has been on nonstop Zoom video conference calls for the last couple of weeks. While...