by Jennifer Mulchandani | Dec 27, 2021 | Latest News
If you’re a new marketer or a small business owner looking to increase your knowledge of marketing strategies and tactics, marketing podcasts can be a great tool. People are driving to the office again or, at the very least, walking the dog on a break from their home...
by Jennifer Mulchandani | Dec 20, 2021 | Latest News
2021 was a year of valuable lessons and growth, both professionally and personally, for our small-but-mighty marketing team! We added a new team member (Jheanel Walters, our Marketing & Advertising Specialist), welcomed new clients, and started The M Word podcast!...
by Jennifer Mulchandani | Dec 13, 2021 | Latest News
Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps. According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This...
by Jennifer Mulchandani | Nov 22, 2021 | Brand Strategy
Thinking of hiring a digital marketing agency in Arlington, VA? Or just want to know what an agency can do for your business? Let’s talk. Digital marketing is more than just posting on social media. From content and search engine optimization (SEO) to email and...
by Jennifer Mulchandani | Nov 17, 2021 | Brand Strategy
Whether you are looking to hire a marketing agency in Arlington, VA, or keep it in-house, there are pros and cons to both and many variables to consider. The benefits of hiring a marketing agency versus an internal marketing team are: 1. An outside agency brings in...
by Jennifer Mulchandani | Nov 3, 2021 | Brand Strategy
When hiring marketing consultants in Falls Church VA and the surrounding NoVA area, here are 3 things you need to do to find the right fit for your organization. 1. Establish a budget and set goals. Be sure to do this before speaking to a marketing agency, as this...
by Jennifer Mulchandani | Oct 4, 2021 | Nonprofit Marketing
The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask. The biggest driving force behind end-of-year donations? The...
by Jennifer Mulchandani | Sep 15, 2021 | Social Media
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there...
by Jennifer Mulchandani | Sep 1, 2021 | Brand Strategy
Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track. How do I pick a good Launch Day for my brand? Timing...
by Jennifer Mulchandani | Aug 18, 2021 | Brand Strategy
The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. Who are you and why...
by Jennifer Mulchandani | Aug 6, 2021 | Brand Strategy
Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of...
by Jennifer Mulchandani | Aug 6, 2021 | Brand Strategy
When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative? Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding. ...
by Jennifer Mulchandani | Nov 10, 2020 | Nonprofit Marketing
If you are a nonprofit and have not started your Giving Tuesday and End of Year campaigns, you need to read this blog. These campaigns are two very important opportunities for you to connect with current, past and future donors and to bring in some much needed...
by Jennifer Mulchandani | Sep 24, 2020 | Brand Strategy
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you...
by Jennifer Mulchandani | Sep 17, 2020 | Brand Strategy
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you...
