by Jennifer Mulchandani | Apr 19, 2018 | Latest News
My family and I recently returned from a trip of a lifetime, spending two weeks traveling to five cities in India. The first stop was in Delhi, the capital city and home to significant history. Delhi is also home to 21 million people. To understand the scale, New York...
by Jennifer Mulchandani | Nov 13, 2017 | Brand Strategy
Right – Left. Trump. Twitter. Should advertisers take sides? It certainly feels like we are in the most polarized cultural atmosphere of my life (disclaimer: born in the ’70s and didn’t live through the post-Vietnam era or ’60s civil rights...
by Jennifer Mulchandani | Oct 9, 2017 | Latest News
This month’s issue of the Arlington Strategy #newsletter is full of exciting internal and client news. In summary: The entire team at Arlington Strategy is so excited with the launch of our new website! We are thrilled to officially welcome a new #team member,...
![A Case for Cause Marketing]()
by Jennifer Mulchandani | Oct 3, 2017 | Nonprofit Marketing
Giving back, do it for more than just good karma! The companies that immediately come to mind when I think of giving are Toms, Warby Parker and Kohl’s. Their generous “buy one, give one” programs and annual donations to worthy causes are well known and admirable. But...
by Jennifer Mulchandani | Apr 6, 2016 | Nonprofit Marketing
Your mission is clear to YOU, but is it clear to the WORLD? In Millie’s Marvelous Hat (Satoshi Kitamura), the main character Millie is a young girl who imagines herself in many different hats throughout the story. A colorful peacock hat? Beautiful! A fountain hat at...
![An Attitude of Gratitude is Good Business]()
by Jennifer Mulchandani | Dec 9, 2015 | Brand Strategy
“Thank you!” It’s obvious, saying thanks to your customers/clients/patients. Or is it? Are you sure you are thanking those who support your business? In a retail setting, say a store or a restaurant, it’s common to hear a verbal “thanks...
by Jennifer Mulchandani | Dec 1, 2015 | Social Media
Willy Wonka is a genius and his golden ticket was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could...
![5 Signs You Need Help With Marketing]()
by Jennifer Mulchandani | Oct 15, 2015 | Brand Strategy
Part of a series of blog posts that takes a closer look at defining your strategy. Entrepreneur: AKA jack-of-all-trades, AKA wearer-of-a-thousand-hats, AKA superstar. If you are in start up mode, you are working all hours, planning, doing, begging for money, hiring,...
![The Catch-22 of Budgeting For Effective Marketing]()
by Jennifer Mulchandani | Aug 17, 2015 | Brand Strategy
Part of a series of blog posts that takes a closer look at defining your strategy. Clients often ask us “how much do I need to spend on an effective marketing strategy?” and they are often surprised when we don’t have an off the shelf answer for them. Really, how much...
![What’s Your Strategy?]()
by Jennifer Mulchandani | Jun 16, 2015 | Brand Strategy
strat·e·gy ˈstradəjē/ noun: strategy; plural noun: strategies a plan of action or policy designed to achieve a major or overall aim. “time to develop a coherent economic strategy” synonyms: master plan, grand design, game plan, pan (or action), action...
by Jennifer Mulchandani | May 4, 2015 | Latest News
Some of our clients refer to us as their agency, others call us their firm, and some clients call us their consultants. The clients who call us their agency must be fans of Mad Men. This always makes us smile. Like all people “in the business,” we are huge fans of the...
![Event Marketing & Management for Energy House 10]()
by Jennifer Mulchandani | Apr 20, 2015 | Latest News
We all have different things that we love here at Arlington Strategy, and, when we were hired by Energy House last fall to manage and execute their next home tour event, I got very excited. I love events. All events. Market and manage a home tour that was open to the...
![Tips for Rebranding]()
by Jennifer Mulchandani | Mar 20, 2015 | Brand Strategy
Turning the mirror… internal rebranding (or walking the talk!) We help our clients refine and define their brand all the time but, when we decided to update Arlington Strategy’s website and associated collateral, we realized how daunting the exercise can be for the...
by Jennifer Mulchandani | Jan 16, 2015 | Design
Tutoring Club of McLean June 2012-Current What a wonderful day when I learned of Jennifer and Arlington Strategy through one of my clients! Without question, Jennifer was just what we needed. Her powerful combination of vision, dedication, energy and knowledge...
![Sleep Actually Case Study: Restful Idea Becomes New Arlington, VA Business]()
by Jennifer Mulchandani | Jan 16, 2015 | Design
We have a diverse docket of clients and we treasure each of them. However, there is nothing like the drive and passion that new entrepreneurs bring to the table. With passion that we’d like to bottle and sell, start-up businesses bring an unparalleled energy and drive...
