The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask. The biggest driving force behind end-of-year donations? The holidays. People tend to be more generous with their time and money and more likely to support […]
Author of The Golden Rules of Social Media Marketing and host of the Business, Jesus, Sweet Tea podcast, Heather Heuman helps companies and brands use the power of social media strategy the right way so they can scale their income, impact and influence. She calls South Carolina home, loves being a wife and mom, […]
Dr. Natasha Ungerer, co-founder of Clarendon Animal Care, shares how engaging in your community and supporting causes that you are passionate about may just be the key to success. Natasha/Dr. Ungerer is a native of western New York. Growing up she always knew she wanted to be a veterinarian (her Dr. Seuss’ All About Me book […]
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there was an 80% jump in holiday searches on Pinterest, including a 3x increase […]
Chuck has been in the marketing field since before many of you were born. He says he’d have grey hair if he had any, but burnout isn’t the cause; he still loves what he does. Having built his first website in the late 90s, Chuck’s digital marketing firm, Bald Guy Studio, has created dozens of […]
Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track. How do I pick a good Launch Day for my brand? Timing is everything. Just […]
Karlyn is the founder of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a […]
The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. Who are you and why did you start this business? Really knowing your why will […]
Justin Foster is driven by the belief that when you show someone their soul, you set them free. This belief has informed and shaped his journey from growing up on a large cattle ranch in eastern Oregon to becoming an entrepreneur, author, poet, speaker and mentor. Based in Austin, TX, Justin is the co-founder of […]
Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of Olympic years being even numbers alive. But the decision must have […]