Our small energetic team seeks candidates who share our values: Collaboration | Service | Creativity | Excellence | Integrity Marketing Assistant (Part Time/Full Time) Arlington Strategy seeks a smart, motivated and creative person to join our team. The Marketing Assistant will work on a range of projects, including proposal development, content creation and campaign implementation. […]
Blogging is a great marketing tactic that not only gives your website search engine optimization (SEO) benefits, but also helps curate a brand personality for your business and lets you speak to newsworthy or interesting topics in your field. The main goal of your blog is to engage with your target market, existing community and […]
Twitter has become the easiest social media platform for live event coverage. Now, it isn’t just for individuals, it’s for brands too. What is “live tweeting”? verb: gerund or present participle: live-tweeting definition: post comments about (an event) on the social media application Twitter while the event is taking place.” Source: Oxford Dictionaries. “Definition of […]
Every business needs a value proposition What is a value proposition: This is a statement of how your product or service meets the wants and needs of your customers in a unique or better way than your competitors. In short, it is the reason why customers or clients will buy what you are selling. Why […]
No matter what your business is, a bakery, dry cleaner, automobile repair or anything else, you have to do marketing in order to grow. Every business plan template includes a section on marketing. So even if you are an expert in whatever your business is selling, you have to know how to incorporate marketing into […]
Customer experience should be your lead marketing strategy Customer experience is a combination of how a customer interacts with your business (purchasing, communications), what they see, feel, hear while interacting, and overall how satisfying they find the product or service you are selling. Is it easy and fun to shop in your store? Are there […]
Arlington Economic Development and SCORE are holding the We Thrive Women Entrepreneurs’ Conference on March 21st in Arlington, VA. The day-long event will feature keynote speakers, panels of successful women business owners, and breakout learning workshops. Early bird pricing is $150 and includes breakfast, lunch and a networking happy hour. Arlington Strategy CEO, Jennifer Mulchandani, […]
Marketing Assistant (Part Time) Arlington Strategy seeks a smart, motivated and creative person to join our team. The Marketing Assistant will work on a range of projects, including proposal development, content creation and campaign implementation. Work hours will fluctuate, starting with ~10 per week in office with opportunity for growth. Essential Functions Assist with proposal […]
Six and a half years in business and we just had our ribbon cutting! Our (relatively small) office was packed with more than sixty people. The evening was a whirlwind event that we’d spent weeks planning. Now that it’s over, we are pretty proud of ourselves. Our new office was FILLED with people who have been […]
Trick or treat? BOO! A favorite scene from “The Office” via GIPHY It is fitting that Arlington Strategy is moving into our new offices at Halloween time. And I’m not even talking about our pumpkin orange brand color! Taking office space is pragmatic, symbolic – and a wee bit scary. Arlington Strategy has been in business […]