Social media is ever-changing. Almost every day, we’re introduced to new features, emerging trends, and even new social media platforms. It can be an exciting challenge for marketers to tackle and learn, but it can be quite overwhelming for small businesses to...
Who doesn’t love to sit down and flip through a magazine? Whether you are trying to set a good example for your kids by getting off screens or wanting to relax with coffee on a Saturday morning, magazines still have a place in our lives. Even in this digital age,...
Now that we’ve popped the champagne and sent our kids back to school from winter break, there is no better time to start diving into the top marketing trends for 2022! Check out our list of top 10 trends below: 1. Video Content It should come as no surprise that...
Working from home has brought to light a few new trouble areas to navigate, including learning how to shoot great videos with your phone. Between constant video conference calls, video interviewing, and the ongoing hesitancy to gather in large groups still present,...
What is Google My Business? Google My Business (GMB) is a free digital billboard that allows users to find you via Google search. Google My Business will enable people searching for a particular product or service to find you and connect with you. They can know your...
We are officially halfway through the year. How are you doing with the marketing goals you outlined back in January? Are you making progress and crushing it? Excellent, keep going! Are you falling behind and feeling discouraged? Don’t worry; you’re not alone. The...
You may be asking yourself, “Does email marketing still work?” Absolutely, yes! Even with the ever-growing popularity of social media marketing, email marketing remains one of the most effective and cost-efficient marketing strategies for businesses. We understand...
You’ve read our blog post, Decoding & Improving Your Social Media Metrics, and now you want to start diving into paid advertising on Facebook and Instagram. A good choice as they are essentially the same ad and can be easily created. But now you’ve logged...
An Instagram Reel is a key tool for garnering the attention of your target audience and maintaining your organization’s relevance and algorithm placement. Reels are short, 15 – 30 second videos that play on a loop which can be used for a variety of purposes....
Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it’s important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post was displayed on...
“What should we post for Black History Month?” That seemingly simple question sparked a deep and emotional dialogue within our team. For me personally, it ended up being a tiny seed of something that I hope will transform Arlington Strategy. This wasn’t the first...
Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and tested multiple...
Nonprofits are going to have to continue to keep getting creative in 2021 and that is not necessarily a bad thing. Join the Arlington Strategy team on February 3rd at noon for a free webinar on How Nonprofits Can Optimize Using Digital Tools in 2021. We will discuss...
It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events Virtual events are...
Are you scrolling through your photo library wishing you could capture better images for your small business’ social media channels? Using stock photos and graphics for every post can make it harder for your audience to connect with your brand. However, professional...
