Why You (Especially) Need Marketing in an Economic Downturn When Marketing is Not a Luxury, But a Lifeline Let’s be real: our economic landscape is not the same as it was a year ago. When debt, inflation, and the cost of borrowing rise — all while savings are...
Are you unsure who has access to your secure business accounts? Do you find yourself getting locked out of your accounts, more times than necessary? Many clients realize that they have not been taking the necessary steps to protect and secure their digital assets...
Whether you're currently using Google Analytics or planning to start, we recommend transitioning to Google Analytics 4 (GA4) as soon as possible. This latest platform version offers a more comprehensive approach to tracking user behavior across multiple devices and...
In honor of Arlington Strategy celebrating its 10th anniversary, we’re looking back at some of our key milestone moments and accomplishments in the last ten years. 2012: Starting a business is fun! Our founder and CEO, Jennifer Mulchandani, wanted flexibility,...
Now that we've popped the champagne and sent our kids back to school from winter break, there is no better time to start diving into the top marketing trends for 2022! Check out our list of top 10 trends below: 1. Video Content It should come as no surprise that...
If you’re a new marketer or a small business owner looking to increase your knowledge of marketing strategies and tactics, marketing podcasts can be a great tool. People are driving to the office again or, at the very least, walking the dog on a break from their home...
2021 was a year of valuable lessons and growth, both professionally and personally, for our small-but-mighty marketing team! We added a new team member (Jheanel Walters, our Marketing & Advertising Specialist), welcomed new clients, and started The M Word podcast!...
Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps. According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This...
If you are like us at #TeamStrategy, you have been anxiously following the vaccine rollout across the country and have been wondering when will your loved ones be eligible. When will you be eligible? We’ve also been watching with an eye towards the marketing around...