If you’re a new marketer or a small business owner looking to increase your knowledge of marketing strategies and tactics, marketing podcasts can be a great tool. People are driving to the office again or, at the very least, walking the dog on a break from their home...
Good Stuff
You Can Read Our Minds
The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
21 Lessons We Learned in 2021
Dec 20, 2021 | Latest News
2021 was a year of valuable lessons and growth, both professionally and personally, for our small-but-mighty marketing team! We added a new team member (Jheanel Walters, our Marketing & Advertising Specialist), welcomed new clients, and started The M Word podcast!...
Does Apple’s iOS 15 Impact Email Marketing?
Dec 13, 2021 | Latest News
Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps. According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This...
How to Choose a Digital Marketing Agency in Arlington, VA
Nov 22, 2021 | Brand Strategy
Thinking of hiring a digital marketing agency in Arlington, VA? Or just want to know what an agency can do for your business? Let’s talk. Digital marketing is more than just posting on social media. From content and search engine optimization (SEO) to email and...
Pros and Cons of Hiring a Marketing Agency in Arlington, VA
Nov 17, 2021 | Brand Strategy
Whether you are looking to hire a marketing agency in Arlington, VA, or keep it in-house, there are pros and cons to both and many variables to consider. The benefits of hiring a marketing agency versus an internal marketing team are: 1. An outside agency brings in...
Hiring Marketing Consultants in Falls Church VA: 3 Things You Need to Know
Nov 3, 2021 | Brand Strategy
When hiring marketing consultants in Falls Church VA and the surrounding NoVA area, here are 3 things you need to do to find the right fit for your organization. 1. Establish a budget and set goals. Be sure to do this before speaking to the consultant, as this...
Year-End Giving: 5 Steps to Build a Successful Campaign
Oct 4, 2021 | Nonprofit Marketing
The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask. The biggest driving force behind end-of-year donations? The...
How to Shoot Great Videos With Your Phone
Sep 29, 2021 | Social Media
Working from home has brought to light a few new trouble areas to navigate, including learning how to shoot great videos with your phone. Between constant video conference calls, video interviewing, and the ongoing hesitancy to gather in large groups still present,...
Holiday Marketing: Why You Should Start Planning Now
Sep 15, 2021 | Social Media
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there...