The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
Working from home has brought to light a few new trouble areas to navigate, including learning how to shoot great videos with your phone. Between constant video conference calls, video interviewing, and the ongoing hesitancy to gather in large...
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In...
Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track. How do I pick a good Launch Day...
The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. ...
Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact...
When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative? Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and...
What is Google My Business? Google My Business (GMB) is a free digital billboard that allows users to find you via Google search. Google My Business will enable people searching for a particular product or service to find you and connect with you....
We are officially halfway through the year. How are you doing with the marketing goals you outlined back in January? Are you making progress and crushing it? Excellent, keep going! Are you falling behind and feeling discouraged? Don’t worry;...
You may be asking yourself, “Does email marketing still work?” Absolutely, yes! Even with the ever-growing popularity of social media marketing, email marketing remains one of the most effective and cost-efficient marketing strategies for...