Customer experience should be your lead marketing strategy Customer experience is a combination of how a customer interacts with your business (purchasing, communications), what they see, feel, hear while interacting, and overall how satisfying they find the product...
Good Stuff
You Can Read Our Minds
The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
Arlington Strategy CEO to Moderate Marketing Panel at We Thrive Women Entrepreneurs’ Conference
Mar 8, 2019 | Latest News
Arlington Economic Development and SCORE are holding the We Thrive Women Entrepreneurs' Conference on March 21st in Arlington, VA. The day-long event will feature keynote speakers, panels of successful women business owners, and breakout learning workshops. Early bird...
Now Hiring: Part Time Marketing Assistant
Jan 30, 2019 | Latest News
Marketing Assistant (Part Time) Arlington Strategy seeks a smart, motivated and creative person to join our team. The Marketing Assistant will work on a range of projects, including proposal development, content creation and campaign implementation. Work hours will...
Ten (or 12) steps to a great office opening
Dec 11, 2018 | Brand Strategy
Six and a half years in business and we just had our ribbon cutting! Our (relatively small) office was packed with more than sixty people. The evening was a whirlwind event that we'd spent weeks planning. Now that it's over, we are pretty proud of ourselves. Our new...
Growing a Business is Scary
Oct 31, 2018 | Latest News
Trick or treat? BOO! A favorite scene from "The Office" via GIPHY It is fitting that Arlington Strategy is moving into our new offices at Halloween time. And I'm not even talking about our pumpkin orange brand color! Taking office space is pragmatic, symbolic - and a...
Social Media Management System Comparison
Jun 26, 2018 | Social Media
How our agency created efficiency by adopting a new social media management platform. By: Brooke Tannehill, Summer 2018 Intern, Clemson University With the growth of social media and the explosion in new content being created daily, it is important not only to be...
Finding Inspiration in Our Work
May 16, 2018 | Latest News
Our latest issue of the Arlington Strategy #newsletter is both reflective and celebratory. Our team is lucky to work with a variety of clients who provide tremendous inspiration to us, professionally, creatively, personally. Entrepreneurs are risk takers, leaders who...
The Nature of Retail in India
Apr 19, 2018 | Latest News
My family and I recently returned from a trip of a lifetime, spending two weeks traveling to five cities in India. The first stop was in Delhi, the capital city and home to significant history. Delhi is also home to 21 million people. To understand the scale, New York...
Values Based Advertising in A Politically Charged Era
Nov 13, 2017 | Brand Strategy
Right - Left. Trump. Twitter. Should advertisers take sides? It certainly feels like we are in the most polarized cultural atmosphere of my life (disclaimer: born in the '70s and didn't live through the post-Vietnam era or '60s civil rights movements.) And while this...