“Any entrepreneur that starts a business has to have – me included – a touch of narcissism, if not a good dose of it.” In the world of business, achieving growth requires more than just expanding locations or launching new ventures. It’s a journey that involves facing challenges, learning lessons, and personal evolution. Roger Martin […]
Tag: Marketing Agency
Go With The Pro: Why Marketing Agencies Are A Good Investment
In our day and age, technology can feel like it’s moving a mile a minute, and rightfully so. It is! With daily updates and advancements, it can be hard for small business owners to keep up with marketing trends, technologies, and best practices. If you’re trying to navigate this ever-changing landscape, you might be deciding […]
Manny Cosme: CFO Services Group
Today we are talking with Manuel “Manny” Cosme, President and CEO of CFO Services Group. An entrepreneur with diverse accounting experience and a love for sharing knowledge, Manny founded CFO Services Group in 2012. He wanted to support new, small, and growing organizations with scalable accounting expertise and services beyond typical bookkeeping or tax firms. […]
Evelyn Powers: Design Powers
Today we are talking with Evelyn Powers, founder and CEO of Design Powers. She is a graduate of the 2016 Leadership Arlington program and winner of the Arlington Chamber of Commerce’s 2020 Best Home-Based Business Award. Evelyn started her website and design company as a graphic designer in 1996 so she could work from home […]
Greg Hamilton: Arlington Magazine
Today we are talking with Greg Hamilton, publisher and co-founder of Arlington Magazine. Greg has more than 25 years of experience in brand marketing and digital media and was previously the CMO of a DC media company. One of our favorite parts of this interview is Greg recalling how his then 7-year-old daughter assisted him […]
Kate Bates: Arlington Chamber of Commerce
Today we’re talking with Kate Bates, President and CEO of the Arlington Chamber of Commerce. Kate also serves on several local and regional boards, including the Arlington Economic Development Commission and the Leadership Center for Excellence Board of Directors. In 2019, Kate led the Chamber through a rebrand, managing to modernize and refresh the brand […]
Diana Nakarmi: Pentagon Mixed Martial Arts, LLC
Today’s episode features Diana Nakarmi, co-founder of Pentagon Mixed Martial Arts, a small studio in Arlington, Virginia, started 10 years ago with her now-husband. Together, they’ve built a brand based on passion and a dream of changing lives through Mixed Martial Arts. Diana shares how building a brand takes investment — financial and otherwise — […]
Season 2: All About Brand!
Welcome to Season 2 of The M Word! In the season opener, co-hosts Jennifer Mulchandani and Heather Myklegard discuss how to build a brand, why it’s important, and how to know when it’s time for an update. Subscribe to The M Word wherever you listen to podcasts or listen direct from The M Word page. […]
How to Choose a Digital Marketing Agency in Arlington, VA
Thinking of hiring a digital marketing agency in Arlington, VA? Or just want to know what an agency can do for your business? Let’s talk. Digital marketing is more than just posting on social media. From content and search engine optimization (SEO) to email and display advertising, effective digital marketing is complex, time-consuming, and expensive, […]
Holiday Marketing: Why You Should Start Planning Now
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there was an 80% jump in holiday searches on Pinterest, including a 3x increase […]