Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there was an 80% jump in holiday searches on Pinterest, including a 3x increase […]
Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track. How do I pick a good Launch Day for my brand? Timing is everything. Just […]
The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. Who are you and why did you start this business? Really knowing your why will […]
Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of Olympic years being even numbers alive. But the decision must have […]
When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative? Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding. So, What Exactly is Branding? According […]
Chris Rudolph is a husband, father of three and a business coach for digital agency owner, Freedom Business Family. Originally from Madison, Wisconsin, Chris and his family now live, work and volunteer in Baja, Mexico (just south of San Diego). He helps digital agency owners grow their income, build a team, and spend more time […]
We are officially halfway through the year. How are you doing with the marketing goals you outlined back in January? Are you making progress and crushing it? Excellent, keep going! Are you falling behind and feeling discouraged? Don’t worry; you’re not alone. The good news is we still have six months left to accomplish our […]
Dr. Alfred J. Amado is the president and CEO of Behavioral & Educational Solutions (BES). He is a psychologist by training and transformed his clinical practice into a successful behavioral health consulting organization that specializes in behavioral health and medical staffing, and the provision of education support and clinical care. He has numerous national publications, […]
Dorien Morin-van Dam is a social media consultant, organic social media specialist, certified Agile Marketer, community manager, and International keynote speaker. Dorien runs More In Media and has been a social media professional for over 10 years. Starting as a local specialist, then learning about B2B, she is currently working with international brands as an organic specialist. […]
Marcia Sheehan runs HerHideaways and Connections Consulting LLC. A serial entrepreneur since 2013, Marcia is focused on getting entrepreneurial women to self-prioritize so they are fulfilled enough as a person to put their passion-based work into the world, Marcia offers unique services that support entrepreneurs through their journey. Marcia’s business model was upended during COVID, […]