Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of Olympic years being even numbers alive. But the decision must have […]
When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative? Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding. So, What Exactly is Branding? According […]
Chris Rudolph is a husband, father of three and a business coach for digital agency owner, Freedom Business Family. Originally from Madison, Wisconsin, Chris and his family now live, work and volunteer in Baja, Mexico (just south of San Diego). He helps digital agency owners grow their income, build a team, and spend more time […]
We are officially halfway through the year. How are you doing with the marketing goals you outlined back in January? Are you making progress and crushing it? Excellent, keep going! Are you falling behind and feeling discouraged? Don’t worry; you’re not alone. The good news is we still have six months left to accomplish our […]
Dr. Alfred J. Amado is the president and CEO of Behavioral & Educational Solutions (BES). He is a psychologist by training and transformed his clinical practice into a successful behavioral health consulting organization that specializes in behavioral health and medical staffing, and the provision of education support and clinical care. He has numerous national publications, […]
Dorien Morin-van Dam is a social media consultant, organic social media specialist, certified Agile Marketer, community manager, and International keynote speaker. Dorien runs More In Media and has been a social media professional for over 10 years. Starting as a local specialist, then learning about B2B, she is currently working with international brands as an organic specialist. […]
Marcia Sheehan runs HerHideaways and Connections Consulting LLC. A serial entrepreneur since 2013, Marcia is focused on getting entrepreneurial women to self-prioritize so they are fulfilled enough as a person to put their passion-based work into the world, Marcia offers unique services that support entrepreneurs through their journey. Marcia’s business model was upended during COVID, […]
Eric Stern is the 4th generation owner of Casual Adventure since 1955. The outdoor and sporting goods store has won numerous awards and enjoys a strong reputation for being heavily involved in supporting the local community. Eric shares some of the many tactics he’s used to connect with causes and create business partnerships that are win:win. […]
Brian Loebig is the founder of the digital marketing agency Loebig Ink, LLC and an award-winning technology blog. Brian shares his approach to marketing strategy and his favorite tactics, pulling from his more than 20 years of experience working as a practitioner and administrator in the small business, non-profit, human service, and technology fields with […]
Rhoda Wheeler is an image consultant and stylist and owner of Agents in Style, a clothing boutique in Arlington, VA which offers new and consigned designer and luxury clothing and accessories. Rhoda shares how she innovated through COVID to take her business online, and market in new and engaging ways using video to reach her […]