Marketing Agency | Arlington Strategy

Branding 101: 10 Helpful Tips for Creating a New Brand

by Jennifer Mulchandani | Aug 18, 2021 | Brand Strategy

The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. Who are you and why...

Branding 101: Why the Olympics is Still Called Tokyo 2020

by Jennifer Mulchandani | Aug 6, 2021 | Brand Strategy

Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of...

Branding 101: Why Consistent Branding Matters to Your Marketing

by Jennifer Mulchandani | Aug 6, 2021 | Brand Strategy

When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative? Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding. ...

Episode 9: Find Your People and Be Helpful

by Team Strategy | Jul 15, 2021 | Podcast

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Annual Marketing Goals: Six-Month Check-In

by Kayla Fagan | Jul 9, 2021 | Brand Strategy

We are officially halfway through the year. How are you doing with the marketing goals you outlined back in January? Are you making progress and crushing it? Excellent, keep going! Are you falling behind and feeling discouraged? Don’t worry; you’re not alone. The...