Have you ever started a friendship with someone via email? It usually starts off a little slow and dry. Tone and intent are often lost via email so people are generally cautious and choose their initial words carefully. But as you write back and forth, you begin to engage in really great conversations. You open […]
Tag: marketing strategy
Marketing and the Election
What Can the Election Coverage Teach You About Marketing? If you are a little bleary-eyed from non-stop election coverage the last couple of days, you are not alone. We have all been doing our fair share of watching the news these past couple of days in between work and family and life. After innumerable hours […]
Arlington Best Business Award Winner
Arlington Strategy was awarded the 2020 Best Service Small Business of the Year by the Arlington Chamber of Commerce. The Best Business Awards are earned by businesses that deliver exceptional quality of service to their customers, are industry leaders or offer a unique approach to the delivery of its goods or services, and display an […]
Pivoting your In-Person Marketing Strategy to Digital: Part Four
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]
Pivoting your In-Person Marketing Strategy to Digital: Part Three
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]
Pivoting your In-Person Marketing Strategy to Digital: Part Two
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]
Pivoting your In-Person Marketing Strategy to Digital: Part One
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]
The Catch-22 of Budgeting For Effective Marketing
Part of a series of blog posts that takes a closer look at defining your strategy. Clients often ask us “how much do I need to spend on an effective marketing strategy?” and they are often surprised when we don’t have an off the shelf answer for them. Really, how much you should spend varies […]