If you own a business, you are often confronted with the twin questions of whether you should be on social media and what social media network is best for your company. While there is not one stock answer to this question, there are some pathways you can follow to...
Social media is ever-changing. Almost every day, we're introduced to new features, emerging trends, and even new social media platforms. It can be an exciting challenge for marketers to tackle and learn, but it can be quite overwhelming for small businesses to keep up...
Google Ads is one of the most effective ways to reach prospective customers and grow your business. Think about it. What is your source for finding businesses, suppliers, and answers to your everyday questions? Google, right? “Just Google it” has become a common...
Working from home has brought to light a few new trouble areas to navigate, including learning how to shoot great videos with your phone. Between constant video conference calls, video interviewing, and the ongoing hesitancy to gather in large groups still present,...
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there...
You’ve read our blog post, Decoding & Improving Your Social Media Metrics, and now you want to start diving into paid advertising on Facebook and Instagram. A good choice as they are essentially the same ad and can be easily created. But now you've logged into...
An Instagram Reel is a key tool for garnering the attention of your target audience and maintaining your organization’s relevance and algorithm placement. Reels are short, 15 - 30 second videos that play on a loop which can be used for a variety of purposes. With the...
Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it's important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post was displayed on...
Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and tested multiple...